n what segments you can categorize digital marketing?

• Ans. Are you a fresher and preparing marketing interview questions and answers for freshers, then start scratching from the basics. Digital marketing – the term can be easily categorized into two segments. Namely inbound marketing and outbound marketing.

• Inbound marketing refers to the technique whereby one can take up the assistance of social media, webinars, e-books, newsletters as well as the increase in the number of clicks on the links i.e. PPC.

• This helps a customer to learn regarding the company and all the products offered by it.

• Outbound Marketing is a marketing aspect that deals with reaching out to the potential buyers 

To know more contact Best digital marketing course in bangalore