Meta tags refer to meta title tags and meta descriptions, each of which provides Google and
viewers with information about the web-page in search results. A meta title tag appears at the
top of your browser and serves as the title of your page; title tags should be less than 60
characters and, if space allows, include the name of your business. A meta description appears
beneath a SERP listing and is a way to entice viewers to visit a page. Meta descriptions should be
less than 155 characters, so as to display in-full on a results page and feature a call to action.