Social Marketing Advices for Your Business
Irrespective of the new tools and developments 7 Minutes Daily Profits Review in the digital marketing front and maybe even in the broader business environment, an SMB owner and decision maker needs the three essential skills of trade-offs, prioritization and balancing to guide their business to succeed in the market place and win over the competition.
If you have a small business website, chances are you've got a statistics tracking program installed, such as Google Analytics. That's great! You need to be able to drill down on the demographics of visitors to your site, find out which pages are most popular and determine if you've selected the right keywords based on searches. So, do you really need to visit other sites, such as Alexa and Quantcast, which track traffic? Yes! Here's why we offer this piece of small business advice.
Alexa is best known for being a tool that provides real-time traffic statistics for any site -yours or someone else's. In addition to those broad stats, you can also use Alexa to look at the number of page views per user, the percentage of bounces (people who landed on your page and then quickly left), the average amount of time visitors spent on your site and the percentage of visits you received for specific keyword searches. Alexa also provides basic demographics, such as the average age of your site's visitors, their educational level, gender and more. And, Alexa keeps track of the incoming links. It only counts links from sites that are included in Alexa's database and more than one link from the same site is counted as a single incoming link.
While Quantcast is a similar tracking tool, it does differ a bit from Alexa. According to Quantcast's website, it uses statistical modeling to identify patterns and "build a translation of cookies to people" in order to address visitors who might access a single site from multiple devices or delete tracking cookies that would count multiple visits as multiple visitors. Quantcast provides much of the same demographic information on visitors as Alexa, which includes age, gender and income levels. Although they don't currently offer real-time data, Quantcast is testing it out.