Mention the difference between Google attribution and Google attribution 360?
Education and Training
-
In order to analyze campaigns and to fulfil advertisers’ requirement, Google attribution was introduced by Google. It includes the latest machine learning that allows marketers to measure marketing campaign influence across various channels of marketing.
-
The updated version of Google attribution is Google attribution 360. It includes DoubleClick Bid Manager, Google Analytics, DoubleClick Search and DoubleClick Campaign Manager to let you get all your marketing event information within 48 hours.