One of the first steps to starting a social media campaign is writing engaging posts on a frequent
basis. These posts should be highly relevant to your viewers, but should also be fun and contain
meaningful links. In addition to regularly posting on social media platforms, such as Facebook,
Twitter, Instagram, Pinterest, LinkedIn, Google Plus, FourSquare and Tumblr, you’ll also want to
kick off your social media campaign with ads. Facebook ads and promoted tweets for desktop
and mobile users provide nearly 10x the click-through rate than traditional web ads do.

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