 Though we would love to provide a specific answer to this question, the reality is that SEO is a
never-ending endeavor. Businesses can’t “win” at SEO and then halt their efforts; staying on top
by sustaining traffic and increasing conversions will require ongoing efforts and adjustments to
Google’s evolving algorithms. Additionally, each business will have different hurdles to
overcome to meet their goals. While it may take one business two months to reach certain
goals, it could take another twice as a long based on their industry competition, current site
design, etc.

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