The limitations hitched to Digital Marketing are as follow:

 The services and products that are offered as well as promoted are not merely tangible, and
thus it is not possible for a customer to carefully analyze whether the products they are buying
are perfectly Ok or not.
There prevails an uncertainty almost always since the services/products quality and their
authentication cannot be fully confirmed.
Most of the time, the products that are seen online turn out to be differing from the products
that are delivered actually to the potential buyer placing the order.

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