y promoting their products online.

As said by Bill Gates – “If your business is not on the internet, your business will be out of business”, each and every entrepreneur is trying his/her best to grab the attention of online users. Consequently, businesses are developing new strategies every year and are extensively following marketing tactics nowadays.

They also keep themselves updated with the change in marketing statistics. This, eventually, help them understand the course of the market and let them run their businesses smoothly. So, how about learning in detail about the digital marketing statistics in 2019?

If you would love to know about them, then following-given is your read. At IODED which provides Best Digital Marketing Courses in Bangalore emphasises on these principals.

Let’s start with content marketing statistics.

Content Marketing Statistics of 2019

Content marketing is generally the use of online content to promote or advertise products or ideas. In the last few years, the craze for content marketing has certainly increased and therefore, most of the businesses are using this strategy to allure online users today.

Well, let’s take a look at content marketing statistics in 2019 and understand how it helps in the growth of a business.

• Podcasting is going to be one of the major marketing plans and it has been admitted by about 17% of digital marketers

• About 45% of marketers consider visual content the most significant type of content in today’s world

• Purposeful and entertaining content is the key to success on digital platforms. It has been admitted by about 84% of consumers

• Content marketing interests customers three times than by paid search

Social Media Marketing Statistics of 2019

Social media marketing refers to the use of social media platforms, such as Facebook, Instagram, Twitter, YouTube, etc, to promote or advertise brands o products.

Today, when the internet has become the basic need, one can easily reach out to millions of customers with the help of these networking sites.

• 71% of online customers are interested in purchasing a product if it is referred on social media

• Social media platforms, such as Facebook, Instagram, etc., have about 3 billion users connected to each other

• Social media is the best option for influencer marketing as most of the users follow celebrities or influencers on these sites.

• Instagram has about 1 billion monthly active users, Facebook has more than 2.2 billion and YouTube has about 1.9 billion monthly active users.

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