BCG matrix, also known as the growth-share matrix is a technical concept that was difficult for me to understand. For this reason, I required assignment help in management. 

I got to know a lot of important concepts associated with this concept that I would like to share with you all in this blog. 

What is BCG matrix?

It is a tool that is used in corporate planning. With the help of this potent tool, we can easily depict the brand portfolio of any specific firm or SBUs on the graph. 

Also used in business, this tool analyses the brand portfolio of different firms based on the relative market share and the rate of growth in that industry.

What Is The Use Of BCG Matrix In Management And Business? 

Created by Boston Consulting Group, this corporate planning tool gives a concrete framework to the business managers to know the status of the products or services as per the growth and market share. With the help of this, companies understand which products would be the best for them to capitalise on market share growth opportunities. 

Putting it simply, the need for the BCG matrix is seen mostly in the situation where the employees need to understand which products to invest or disinvest. 

4 Quadrants In a BCG Matrix

There are four quadrants in this matrix which are complex to understand, which is why students in Australia search for experts who can provide cheap assignment help in this topic.Based on the relative market share and market growth analysis, these are the quadrants:

1. Dogs: The products that have a low market share or growth

2. Question marks or problem child: The products or services that have high growth markets but still have the low market share

3. Stars: Those products which have both high market growth and market share

4. Cash cows: The products that have low market growth but a high market share

How To Get Cheap Assignment Help In Australia?

The concept of the BCG matrix is a technical one in management studies, where almost every student gets stuck. Just like me, you can also get clarity on every aspect of this tool by just relying upon professional experts who provide assignment help in management online. 

These professionals also provide lucrative value-added benefits that will help you have a deeper insight into this concept and that too at affordable rates! 

So, get yourself an expert for guidance.