9 Best Strategies to Create Attractive Blog 2021
Blogging nowadays is quickly becoming a run of the mill tactics to boost your SEO (search engine optimization), gathering traffic, and making your site rank higher on SERPs (search engine result pages).
However, with a gazillion of blog posts already circulating the World Wide Web, it is really hard for users to find actual value these days.
More and more content is being produced to the point that the masses cannot simply consume and this information overload is leading towards a fading identity that differentiates you from others.
According to a recent study by 99Firms, there are over 152 million blogs on the internet with a new blog post being published every 0.5 seconds. While 77% of internet users read blogs regularly, only 2% of bloggers earn over $150k per year.
Furthermore, 66% of blog content is written in English, and 64% of B2B marketers outsourcing their blog writing. Moreover, there are approximately 76.5 million blogs that are powered by WordPress, and the optimal length of blog posts are from 2,250 words to 2,500 words.
In light of this information, let's take a quick look at some the ways through which can create an attractive blog for your audiences in 2021.
·Actionable Steps
Search engines like Google and the rest are prioritizing search intent and user intent to generate results for queries. This is where the actual reason behind a user query is being identified and offered the closest result. User intent can usually vary, including queries such as:
- Commercial – where the user wants to purchase or find helpful information for buyers.
- Informational – where the user intents to collect information or acquire knowledge.
- Navigational – where they want to find out a certain site or visit a physical location.
- Transactional – where the user is prepared to perform a web-mediated activity.
As a blogger, your focus should be to identify user intent and create posts to resolve their pain points. This is where providing them with actionable tips can really create immense value for users and your audience.
·Create Case Studies
As mentioned earlier, in-depth and long-form content nowadays is picking a lot of traction from users because it offers more information and useful guidelines. Furthermore, long-form content also includes tons of research from credible sources, and this makes readers evaluate the worth of time and amount of effort they put to read through the text.
Therefore, case studies can be a great way to showcase expertise on the subject and offer you a portion of people's trust and contribute towards building thought leadership in your niche market. Case studies also show that you have done your homework and you are offering your readers valuable insights which can take a lot of effort in finding them elsewhere.
·Repurpose Your Blog
Every blog is built around a foundation and a core or central theme. Take automotive industry blogs where they cover topics related to passenger vehicles and equipment while even those that are remotely connected with their market niche.
However, with the passage of time, things can change, or your blog may take a direction that goes off the initially defined track.
This is where repurposing your blog can help you find a more refined look for your blog as well as make a shift to a more appealing theme or central idea. While this may be considered a grueling process, the benefits are definitely there for the reaping.
·Write a Series
Another method of making your blog attractive is to write down topic series. Pick out a highly relatable topic for your audience and is guaranteed to garnish interest in your users. This way you can keep the series going as well as entertain your audiences by publishing the next part of the series over a prolonged period of time.
Examples include discussing key topics that can be divided into subtopics. These sub-topics should be carefully selected so that they can stand alone as well as become a valuable part of the entire series as a whole.
·Educational and Entertaining
At times all you need to do for your audiences is to create awareness, and you can do this by educating them about new topics, subjects, and themes that you can introduce with the help of a blog. Take RPA (robotic process automation), for example.
Suppose you have an audience that deal with supply chain and warehousing but unaware about the potential of RPA and how it can unlock potential doors of opportunities. In that case, you should help them out immediately.
Likewise, if there are new developments in technology or current events that affect your niche market, you need to dish out powerful and reliable information to keep your audiences informed.
·Click Worthy Titles
Just like email subject lines are the first thing users see when they are browsing their inbox, content or blog headlines and titles can either make or break the deal. Pupils looking for literature review writing help should keep this tactic in their minds when composing their written work for academia. Here are some tips to make your blog titles more click-worthy:
- Don't oversell, keep it realistic
- Include numbers in the title
- Capture emotions and feelings
- Keep titles short and crispy
- Ask a question or answer one
·Incorporate User Personas
Knowing your audience matters a lot, and this why you should consider gathering data in order to know them better. The better understanding you have about your audience, the more curtailed your content ideas will become that closely relate to their requirements and needs.
This will not only help you to create content but also curate it as well. User personas refer to their demographics, lifestyles, social status, personal interests, and much more. Hence the next time you write content and knowing your audience will allow you to select a voice and method to relay information that matches your online visitor preferences.
·Community Focus
With the passage of time, people are highly becoming aware of the problems that still exist with our society. From Black Lives Matter to the Me Too Movement along with global warming and climate change, all of these things matter dearly to your readers.
Plus with the negative impact of COVID-19 pandemic, most of us are feeling let down and honestly speaking quite terrible and alone as well.
Your blog can provide people with the soothing and hope they need as well as serve as a beacon of light during difficult times.
Hence, never undermine the importance of events and happenings that deeply impact people's lives in your community. Not saying anything is akin to not taking a stand. Let your voice be heard even if it means taking baby steps towards doing the right thing.
Conclusion
Blogging allows your voice to reach billions of people on the planet, and through the power of the internet, you can pretty much leave a link to your blog and make it sharable on multiple platforms.
I hope this post offered you some meaningful insights as to how you can go about creating value through your blog that can help you attract audiences in 2021.
As an ending note, I would just like to say that blogging requires consistent effort and to be successful you need to have a keen interest of what is happening around the world and a deeper understanding of your niche(s). Stay up to date and deliver credible information for your audience while making it entertaining for them at all times.
Author Bio
Elaine Vanessa currently works as a Sr. Research Analyst and Blog Writer at Assignment Assistance. This is where higher education students can request professionals to do my essay UK. She likes to indulge herself in pop culture during her free time, including music, movies, and binge-watching TV series online.