Content marketing is the best way to get more customer; we use very limited resources. What if we told you content marketing is a total game of psychology? Yes, you heard us right it. Which is why it is important to have professional marketing content. We recommend using our professional content writing services for the best marketing content. Let's discuss how psychology affects interactive content marketing. It is seen that there are mainly 5 ways that psychology affects interactive content marketing which is mentioned below: 

1. Relate to your customer

Some people conducted a study on motivating people to save the environment in hotels. They looked into some messages that can help their guest to reuse their towels instead of asking for new ones every time. They used some messages that are paraphrased below:

    Typical messages:

 'Help save the environment with us'

  75% of hotel guests in this room reuse their towels

 75% of hotel guests in this hotel reuse their towels

The change was big and seen very soon. After the message, 10-15% started to reuse their towels.

Messages related to the participant - other guests reuse towels - increased participants reusing them by 10-15%.

But here comes the question on your minds, How does this apply to market?

This phenomenon where people tend to view others who are similar to them more favourably is called in-group favouritism.

So, at this point, you can say to your customers, if they were in this situation, the other customer would have done this. Always look for the similarities between your customers and between your company and customers.

2. Start small

This is usually known as the foot-in-the-door method.

A group of people went up to a neighbourhood and asked some houses some small request like putting a sticker on their window related to an issue or a signing a petition. They skipped some houses in between a control group and spoke to them in the first place.

After some days, they went back to the houses that they have visited before and that they have not visited yet but this time with a bigger request like putting up a signboard on their lawn, related to the issue that they have discussed before or a different issue that they previously have not talked about.

They found out that the residents that they have talked to before are more willing to accept the request. On average, they concluded that on a different issue the residents were 3 times more willing and on the same issue 4 times more willing.

Now, the question arises, how does this apply to market?

To convince your customers, the easiest way is to start with a small request and then taking it step-by-step to a bigger request. It is one of the most followed methods in the world. For example, when you see a non-profit organization, they ask you for your email to keep you updated. And after a little while, they keep coming for the donations.

The opposite of the foot-in-the-door method is the door-in-the-face method, where instead of starting small, you start big. You ask for a big request and they end up declining it but then you ask a smaller one so, they accept it considering it a small one as compare to the previous one.

3. Use random reward schedules

You may have come across those cards that say that if you come the 10th time for a drink, they give you a free drink. In practical life, they are very effective, but they are not effective enough to get the customer back. Instead of this ratio, you can continue by giving them a free drink every 10 times they visit your shop.

In the books of psychology, it is known as operant, when you associate your behaviour to events and rewards. This way they will come again and again just so they can pay for 9 and get one free ticket without really thinking about it. Their brain will keep thinking of this as a reward and your brain will just know the trick to success.

Or you can have another trick which will only do a random reinforcement. Which means that it wouldn't be fixed.

Let's get back to our main purpose here. How does this apply to market?

Think about it this way. If a restaurant tells its customers that they will get a free dessert, but it depends on a random number that your order number is you will keep coming again and again so that you can get that free dessert. This is how random reinforcements work. You might have seen this in many cereal brands and the famous Willy Wonka's chocolate factory that has less golden tickets. However, still, people try their luck and keep going after it which actually works as a marketing tactic.

4. Frame your sales pitches in an appealing way

Now let's consider another example here.

The original prize of a jacket is $125 whereas a tripod is for $23. There are two different ways of putting this up on a sale.

$113.5 for the jacket, $23 for the tripod.

$125 for the jacket, 50% OFF. $11.50 for the tripod.

Which one would you choose?

Some men studied this behaviour of humans that 68% of the customers were willing to purchase the tripod where only 29% were buying the jacket. You may or may not have noticed by now that the customers are saving the amount $11.50!

The main point of observation here is that humans think in percentages, not the currency. They think that the discount that they get in a tripod is bigger than they get in the jacket which is true but in a deal, it is the same!

5. Throw your customers an anchor

In psychology, this occurrence, "triggering specific representations or associations in memory just earlier carrying out an act or task," is known as priming, which is one means to clarify anchoring. The effort of modification also enlightens the small alterations around the anchor.

But how is this correlated to marketing? As stunning as this is in terms of the morals of choosing on a criminal sentence, you can nevertheless use this in a moral means to make the most of your incomes. Let's imagine that you're on the mobile with a potential customer. Let's say that this customer may perhaps not be very well-informed of an appropriate price range for your product. Perhaps he/she doesn't know much about the valuing of rival products or the potential value of your product. With an email, your client would have while to do some exploration and deliberate through the pricing more, but when he/she is on the telephone in the hot seat, time is pressured, and he/she must think and answer swiftly on the spot.

This situation would be the perfect time for anchoring. What should you do here to make it the best?

Start with a high price (but not so high that you scare the customer off) and set an anchor. And with a little knowledge, they will come to understand that you are selling it the cheapest since they only have one per cent data.

These were the 5 ways psychology affect interactive content marketing. Employing these ways can be a bit difficult as they require extensive prior knowledge and experience. So what can you do in the situation? The answer is to use our professional content writing services. As we have PhD' writers who have years of experience in their respective field. Try our service and see it yourself the level of work we can do. Lastly, take care of yourself and good luck with your future.