And Ashland University rankings itself directly from the future.Let's not overlook Ashland here. This university was in front of most colleges by Fortnite Items launching an Esports program at all. But now it is on the bleeding edge offering this Fortnite scholarship. That took some vision and some risk tolerance. But think about what it says to prospective students.

It's like a parent pushing the Beatles to a kid back in 1963. Suddenly Ashland is the cool school pushing the kids' favorite game on these. It is a massive PR narrative for the university (evidence where you can clearly see by this post).

Marketing ideas like this - and let us face it, at least part of the decision was a marketing decision - in which many interested parties advantage is infrequent.

Paradoxically, unlike buy fortnite weapons where just 1 winner succeeds every game, with this particular scholarship thought everyone wins.

How did Fortnite eventually become a global phenomenon? Today on a very unique Kotaku Splitscreen crossover episode, we attempt to figure that out.First Kirk and I talk about Paris, Valve buying Campo Santo, Quantic Dream suing journalists, and Fantasy 2 until we are connected by Kotaku's Gita Jackson and Patricia Hernandez of Fave This (43:57) to talk about how Fortnite got so hot and if Nintendo Labo is as fun as playing with cardboard boxes.