One major imminent technology to proximity marketing is Bluetooth-low-energy beacons, also coined iBeacons. The hand-held size devices are nothing more than Bluetooth emitting transmitters that are encased in a weather-proof shell with its own power source. These devices hold no code nor receiver for response signals. An individual beacon across most all the current suppliers are cheap, inexpensive products usually costing around the $30-35 range per unit. Though suppliers each have their own proprietary business models for how they wish customers to purchase their version of the technology.

Click Here to Read Full Article.