THE BENEFITS OF USING DIGITAL MARKETING OVER TRADITIONAL MARKETING.
Gone those days when people used pamphlets, banners, television ads etc to promote their products and brands. It is the time for digital marketing. It has grown drastically over a period of time and have shown immediate impacts on marketing and yielded better benefits when compared with traditional marketing.
Technology has grown and the people are using it for their day to day needs. From toothbrush to blazers, from a toy car to a real car, everyone is using digital marketing. Even before going to know the benefits of using digital marketing over traditional marketing, one should know the difference between digital marketing and traditional marketing before.
Digital marketing and traditional marketing has added advantages and disadvantages but when it comes to digital marketing the ratio between advantages and disadvantages can be described in the ratio of 20: 1, whereas in the traditional way of marketing 2:1 is the ratio between the advantages and disadvantages. So we can clearly say that digital marketing has 10 times more effective than the traditional way of marketing.
So if you are looking for what actually traditional marketing and digital marketing means. What are the benefits of digital marketing over traditional marketing then you have landed in the right place? I assure you that as soon as you complete reading this post, you will be mastering the topics on traditional marketing and digital marketing.
What is traditional marketing?
Traditional marketing is an old way of marketing where we advertise using pamphlets, banners, television ads, hoardings, newspaper ads etc to promote our products and create a brand awareness. This particular method of advertising is followed by many companies. It is limited to a certain city and doesn’t get you more brand awareness when compared to digital marketing.
What is digital marketing?
Digital marketing is a modern way of marketing and is accepted by each and every one regardless of the age factor. It makes use of the internet. Digital marketing also called online marketing is growing rapidly and everyone is adapting to it. Marketing or advertising through different platforms such as Facebook, WhatsApp, SMS, emails, videos using the internet can be termed as digital marketing. It has a great impact and yields better benefits when compared with traditional marketing. In simple words, follow the generation and go with the flow to reach their needs.
Benefits of using digital marketing over traditional marketing:
As we have learned about both digital marketing and traditional marketing, one can clearly understand which mode of marketing is easy to use and superior. When it comes to benefits, Digital marketing provides us with a lot of benefits over traditional marketing. In this post, I am going to describe some important benefits and describe the same.
The benefits of digital marketing are
1. Fun and easy to use
2. Low cost when compared to traditional marketing
3. More modes of marketing
4. Digital marketing is Ready to use a type of marketing
5. High impact on customers
6. High conversion rates
7. Greater ROI
8. Brand awareness
9. Provides customer support
10. The fast growth of business
11. Real-time results
12. Increases customer’s base
13. Advanced analytics
14. Retargeting advertisements
15. Can reach targeted clients
So the aforementioned are some of the important benefits of using digital marketing. Now it is time for me to describe each and every benefit so that you understand it more clearly than other which might help you in building your business. Before reading the remaining post , grab your popcorn and start reading the interesting second half of the post.
Fun and easy to use:
Yes, you have read it right. It’s fun and easy to use the type of marketing. More than 70% of world population is on the internet and an average user spends 3 to 4 hours in a day on surfing through social networking sites such as Facebook, Instagram, WhatsApp etc even you use social networking sites and you know how easily we can pass our time In scrolling through those sites. They are very easy to use, open any social networking site and sign up using your email id, name, mobile number and fill up the required fields. you can share your product with your friends and families around the globe at the same time You can have a look at your friends, families updates.
So it helps in promoting your brand and as well as it provides you more fun of using social media which helps you to connect with millions of users across the globe. So start now and experience an ultimate way of fun and as well as marketing.
LOW COST:
Even after spending millions of rupees on marketing through the traditional way it doesn’t give the desired results. But digital marketing gives the desired outcome in just thousands of rupees.
Traditional marketing includes advertising through
• Pamphlets’
• Hoardings
• Banners
• Radio or FM advertisements
• Television advertisements
• Newspapers advertisements
• Posting advertisements on buses, autos etc
• Magazines etc
Whereas digital marketing includes advertising through
• Emails
• SMS
• Social media such as Facebook, Twitter, WhatsApp, Instagram etc
• Pop up advertisements
• Blog advertisements
• Video advertising etc
So here I will make a table for you which includes what is the type of advertisement, what does it cost and what it the impact of advertising.
In costing and impact I have 3 subdivisions
• low cost and low impact
• Medium cost and medium impact
• High cost and high impact
Here is the table describing about different traditional ways of marketing, cost and impact
|
Type of advertising |
Cost |
Impact |
|
Low |
Low |
|
High |
Medium |
|
High |
Low |
|
High |
Medium |
|
Medium to High |
Low |
|
Medium |
Low or no impact |
|
High |
Medium |
|
|
|
|
Here is the table describing about different digital ways of marketing, cost and impact
|
Type of advertising |
Cost |
Impact |
|
Low |
Medium |
|
Low |
Medium |
|
Low |
High |
|
Low |
High |
|
Low |
High |
|
Low |
High |
So by comparing both the aforementioned tables where I have described the advertising methods their cost and impact. One could easily draw a conclusion which mode of marketing is very cheap and have high impacts on customers. surely digital marketing is having high impact at low costs where traditional marketing is having a low impact with medium or high costs.
Modes of marketing:
Digital marketing has more modes of marketing when compared with the traditional way of marketing. The traditional way of marketing has utmost 7 modes of marketing whereas digital marketing has more than 10 modes. I am including the different modes of marketing if anyone wants to make a conclusion.
Modes of digital marketing:
1. Emails
2. SMS
3. Social media
- Messenger
- Google+
- Linked in
4. Pop-ups
5. Blogs
6. Video marketing
So we have an unlimited number when it comes to social media which makes more modes of digital marketing when compared with the limited ways of traditional marketing.
Ready to use:
In digital marketing, we use real-time ads in blogs and pop-ups. Which are created upon the reader's search history In social media marketing we use images and videos. Images can be created in minutes of time with the help of different photoshops available in the market. While creating an image or video one should remember that the image or video should be attractive and should contain all the information regarding our product. These easily made images or videos will rate digital marketing as the easy and ready to use marketing when compared with the traditional way of marketing.
High impact
Technology is growing day by day and the number of persons using the internet is growing as well. As per some reports, 75% of the world population is using internet i.e., out of every 4 persons, 3 persons are using the internet. So going digitally for marketing helps you in creating a high impact for your services and products as it reaches the 75% of the world population. Creating impacts helps you in generating revenues. When the impacts are high then you will generate higher revenues and vice versa. So the impact is everything when it comes to marketing.
High conversion rates:
Imagine a situation where you want to promote your business by using traditional ways of marketing. You have used pamphlets, hoardings, and banners, television ads. But even after watching these advertisements people cannot buy directly from your advertisements, they need to travel to shops to buy your products. But whereas in digital marketing we provide them with a link where if a person clicks on that link it will redirect them to a website from where the readers can directly buy products within seconds.
The world is totally dependent on technology and it is making everyone lazy day by day. So the lazy people want everything to come at their feet. Digital marketing is the one that is providing them with the services they are looking at. It helps digital marketing to convert their visitors into buyers which increases the conversion rate. So there will be more buys from digital marketing when compared with traditional marketing.
GREATER RETURNS ON INVESTMENT:
Revenue and profits are the things one look at when he is about to start a business. But how to earn more profits is still a mystery thing for many of the beginners. Greater returns on investment or in short Greater ROI is everything a businessman need. His success depends upon his returns on investment.
When we choose digital marketing as a mode of marketing it engages us with more customers and helps us in gaining their trust and loyalty. digital marketing has a high impact on customers which results in high conversion rates. When the conversion rate is high eventually your returns on investment would be greater. The best part is that when we come to the arena of digital marketing it costs us less for marketing which directly impacts our returns on investment.
Remember one’s success in the field of business is totally depended on his/her returns on investment. If the returns are high, he is termed as a successful businessman. So start using digital marketing today to be on the list of the successful businessman or businesswoman.
Brand awareness:
When we go out shopping we always look out for branded jeans or shirts. Even if we buy a 2 rupees eraser we look out either for apsara or Natraj branded erasers. That the impact Brand can create among buyers.
From a product ranging from 1 rupee to 1 crore we look at the brand and buy. So how to get that brand awareness among everyone is a question mark for many. But digital marketing can help you solve that.
With the help of digital marketing, we reach across each and every corner of the world. 75% of the world population will get to know about your product and brand. 9 out of 10 persons using social media will come across the advertisements that you have posted on social media. They start talking about your brand with the ones who either haven’t the advertisement or not using the social media.
Thus digital marketing not only helps you to market your products but also helps in creating a brand awareness both locally and globally with In a short span of time. You will get the international brand status for your organization and take your business to greater heights within no time.
Provides customer support
Customer support can be provided for traditional marketing as well as for digital marketing. But the cost will play a vital role. In digital marketing, customer care is free of cost whereas in the traditional way of marketing we need to spend money to buy a toll-free number from network agencies and to buy telephones.
We can gain customers trust and loyalty by providing them with customer support. As if they have any queries or complaints they can contact you and clear them off. Digital marketing provides with real-time customer support.
Anything that is free is loved by everyone. In digital marketing, we can use four modes of customer support at free of cost. They are
• Email support
• Chat support
• Audio call support
• Video call support
As we know that we can chat and make calls ( both audio as well as video calls ) on social media. So the online marketing uses these things for perfection when it comes to customer support and the best part is that we can use them all for free.
The fast growth of business:
we all love the growth whether it is in business or anything. There can be growth both in traditional marketing and digital marketing. But the time period matters. As I have already discussed above that using digital marketing it helps you to get the high impact, high conversion rates, brand awareness, increases customer base. So when these factors are on high that will automatically result in your fast and rapid business growth which in turn provides you with greater returns on investments.
so these are the most important benefits that one can get by opting for digital marketing over traditional marketing. As 3/4th of the world population is online it is the smart way of building your business. It will promote your business to greater heights by making your company’s name a brand both locally and globally.
Increases customer base
Customers, customers, and customers are all you need to build your business. The only way you get more customers is marketing about your organization and services through digital marketing.
By using traditional marketing your products are restricted to a particular city or at max a country. it definitely doesn’t help you in building a huge customer base as it is limited to some point of the area.
Whereas when we use digital marketing for building customers base then you will be having customers all over the world and you can build easily a customer base that is 10 times more when compared to the customer based built using the traditional way of marketing.
Customers are directly proportional to profits, as more customers results in more sales it will increase your profits and earns greater returns on investment ( GREATER ROI )
As we have discussed the important benefits of using digital marketing over the traditional way of marketing it is time for us to conclude the topic with some most important points
Advanced analytics:
Analytics is must to track the growth of every business. Digital marketing helps its users by providing real-time analytics such as
• Who Is visiting the website
• Number of visits by the same person
• How much time a person is spending on the page
• From which different countries visitors are visiting
Analytics helps to understand campaign performance and helps to modify the website accordingly.
Re-targeting advertisements:
Assume you have placed a banner to a hoarding to promote your product. But is it possible to retarget the persons who have seen your hoarding on the roads again and again?
No right. But digital marketing helps you to retarget the customer who has already visited your website to buy something but left without buying anything by placing real-time advertisements on the website he is currently surfing.
So digital marketing can retarget your customers whereas the traditional way of marketing cannot help you to re-attract your customers
Reach targeted clients:
As said from child to grandparents everyone is having a smartphone and his or her needs are totally different. So how to reach the needs of children, teens, adults, and grandparents is the cause of concern. But digital marketing helps you to reach to the different needs with ease.
Through real-time analytics it is providing us, we can target the clients with the products they are looking at with real-time advertisements. We can categorize different products into different categories which decreases the customer's burden and helps in promoting your business.
Different choices:
In the olden days, we used to travel to shopping malls to buy clothes. But the varieties that we get were very limited. Now the generation is more modern they want to try each and every product from across the world. But they can’t find more fashion clothes in shopping malls. So they check into E-commerce sites where a person is provided with almost thousands of varieties to choose one and the best price is that they need not travel anywhere, they can shop sitting in homes and at low cost.
By using digital marketing, it allows you with a wide range of varieties that are available across the world thus attracting more and more customers to your website.
So here I attach you with a table that describes the differences between digital marketing and traditional marketing briefly
|
Factor |
Digital marketing |
Traditional marketing |
|
Low cost |
Medium to high costs |
|
Very high |
Low |
|
High |
Low |
|
Greater |
Less |
|
Both global as well as local |
Just local limited to certain cities |
|
Free customer support |
Paid customer support |
|
Rapid |
Slow |
|
Available |
Not available |
|
More |
Less |
|
Easy to use |
Moderate |
Conclusion
Well the world is getting updated, we have updated from mobile phones to smart phones, televisions to LED/LCD, air coolers to air conditioners, desktops to laptops, cash to ATM so its high time for us to update ourselves from traditional way of marketing to digital marketing.
Digital marketing comes at very low cost when compared with traditional way of marketing. It helps small businesses and medium businesses a lot as it will help them to build their business in a short span of time by providing customers both locally and globally.
We are in an era where from a child to grandparents are using smart mobiles and working in a smart way. Digital marketing reduces the customers effort and makes them comfortable. Think from the customers point of view and act accordingly.
Digital marketing DONS the marketing field by providing its users with a lot of benefits. Everything is digitalised now a days so even for advertising getting into digitalised is important.
GO DIGITAL AND START ADVERTISING WITH THE HELP OF DIGITAL MARKETING