Outdoor flooring market size consists of the products and services used for covering an outdoor floor structure such as balconies and patios for re-decoration, which attributes to the aesthetic appeal of the house. Over the past few years, the outdoor flooring market has been witnessing augmented demand worldwide.

Factors such as the augmenting demand for construction and repairing or up-gradation activities led by the high standard of living and changing consumer preferences drive the growth of the market. Besides, improving economic conditions worldwide coupled with the rapid urbanization in the developing regions are escalating the market on the global platform, resulting in creating a huge demand.

Considering the accelerating growth, the market is witnessing currently Market Research Future (MRFR) in its recently published study report asserts that the global outdoor flooring market is estimated to perceive enormous accruals by2023, registering over 5.2% CAGR; during the forecast period (2018 – 2023).

Consumers are increasingly paying more attention to add aesthetic value to the interiors preferring low maintenance products suitable to their needs. Additional factors substantiating the market growth include properties that outdoor flooring offers such as durability, sustainability, and the decorative finish. On the other hand, factors as such, the lack of awareness towards the benefits of outdoor flooring among end-users are expected to impede the growth of the market.

Global Outdoor Flooring Market – Regional Analysis

The Asia Pacific region accounts for the largest market in the global outdoor flooring market. The region is expected to retain its leadership throughout the forecast period, witnessing the highest sales. The burgeoning construction sector is driving the growth in the market, creating a large requirement for the outdoor flooring. The construction sector, alongside the increasing industrialization, is driving the market growth in the APAC region.

Countries such as China, Japan, India, and Singapore, backed by the rapidly growing residential and commercial construction activities account for the major markets in the Asia Pacific. Additionally, increasing inclination of consumers towards increasing the aesthetic appeal and durability in the flooring provides a lucrative opportunity for market growth.

The outdoor flooring market in the North American region accounts for the second-largest share, globally. Growing construction projects contribute to the market growth in the region, hugely. Besides, the growing mass transit sector drives the demand for outdoor flooring in the region. Displaying a moderate demand for outdoor flooring, the North American market is expected to register a substantial CAGR during the assessment period.

European, outdoor flooring market is too growing rapidly. Technological advancements that allow flooring materials to demonstrate high-durability, hygiene, cost efficiency, and maintenance free properties foster the growth in the regional market.

Furthermore, changing consumer preference drives market growth in the region. Similarly, improving economic conditions in the region define the significant landscape and demand for outdoor flooring products, leading to increase the market size.  Continuing with the same growth trends, the outdoor flooring market in the region is to register a phenomenal CAGR during the forecast period. 

Global Outdoor Flooring Market – Competitive Landscape 

Fiercely competitive, the outdoor flooring market appears to be fragmented due to the presence of numerous players. These players compete on quality, branding, price, and extensive customer service. Due to the low product differentiation and availability of many similar products in the market, players aim to improve brand recall through effective marketing communications. High growth potential demonstrated by the market is expected to attract several new entrants making the market more competitive.