As per the latest report by IMARC Group, titled “Indian Tiles, Sanitary Ware and Bathroom Fittings Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024”, the Indian tiles sanitary ware and bathroom fittings market size reached US$ 6.56 Billion in 2018, growing at a CAGR of 11.2% during 2011-2018. Sanitation represents one of the foundations that define advancements in society. Due to sustained public and private measures and improving standards of living in recent years, the level of sanitation in India has increased manifolds. These factors consequently have created a huge market for products used in the construction of public sanitation facilities as well as domestic bathrooms and toilets.

Indian Tiles, Sanitary Ware and Bathroom Fittings Market Trends:

One of the primary factors that are strengthening the growth of the market is the introduction of numerous initiatives by the Government of India including the Swachh Bharat Abhiyaan, Housing for All by 2022 and Smart Cities Mission. For instance, the Swachh Bharat Abhiyaan aims to make India ‘open defecation free’ by the end of 2019. It continues to improve awareness about the benefits of sanitation among individuals, especially in rural parts of the country. Apart from this, the growth in the tourism and hospitality sectors, owing to rising tourist inflow, has also provided a thrust to the market growth. Further, the revival of the real estate sector is envisaged to create an attractive market for tiles, sanitary ware and bathroom fittings in the upcoming years. Looking forward, the market value is projected to exceed US$ 11.45 Billion by 2024, expanding at a CAGR of 9.6% during 2019-2024.