Over the past few years, the global white cement market has witnessed moderate growth. Migration from rural to urban areas, rising number of nuclear families, elevating disposable incomes and infrastructural developments are providing a boost to the sales of white cement.

The rising trend of migration from rural to urban areas has led to a shortage of urban housing in both the developed and developing countries. Moreover, the increasing number of nuclear families, inflating income levels and changing lifestyles have propelled the demand for modern houses which has provided thrust to the white cement market.

It is characterized by a fine texture and distinct white color which can depend upon the manufacturing process and the quality of raw materials (manganese oxide and iron oxide) used in its production. White cement forms a paste when combined with water which then sets and hardens. It is highly durable, requires low maintenance and provides an aesthetic look, owing to which white cement is widely used in the construction industry across the globe.

Source: IMARC Group