Over the last few years, halal cosmetics have witnessed an escalation in their demand on account of improved socioeconomic conditions and increasing awareness among Muslim consumers, particularly the younger generations. Apart from this, these beauty products are also gaining popularity amongst non-Muslim consumers on account of increasing demand for sustainable and ethical beauty products.

The global halal cosmetics market has witnessed stable growth during the past few years. This can be attributed to improving socioeconomic conditions, growing popularity among non-Muslim consumers, increasing male consumer base and adoption of innovative marketing strategies.