Market Introduction

False eyelashes are artificial eyelashes, which are designed to define the eyes and make the upper and lower lash lines, appear thick. These are prepared through different raw material such as synthetic hair, human hair, and animal hair & fur. They are also available in different lengths designs, and colors. These false eyelashes are worn with the help of a special glue and can be self-applied. The growing trend of highlighting the lash line to make it look more defined, is one of the major factors influencing the growth of this market.

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Market Segmentation

The global False Eyelashes Market is segmented by type, raw material, production, distribution channel, and regions.

Market Forecast

The global market for false eyelashes has been witnessing high demand for the last few years and is projected to reach USD 1,754 million by 2023 compared to USD 1,147 million in 2017. Increase in population of working women followed by their increasing awareness regarding eye make-up is impacting the growth of the market. Moreover, the individual focus on unique eye make-up and growing demand for customized eye make-up is driving the growth of the market. Also, improvement in technology is encouraging the growth of this market through increased production and new innovative products. 

Key Players:

The major key players in false eyelashes are:

• Revlon Inc. (New York)
• MAC Cosmetics (The Estée Lauder Companies Inc.) (New York)
• Ulta Beauty, Inc (U.S.)
• Ardell International, Inc (U.S.)

Regional Analysis

Among the regions, North America is dominating the false eyelashes market with over 36.78% of the global market share and is projected to reach around USD 1,754 million by 2023. However, Asia Pacific is anticipated to be the fastest growing region for false eyelashes market. In Asia Pacific, India is expected to grow at the highest rate followed by China and Japan over the forecast period.

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