Facial Tissue Market Poised to Grow at a Robust Pace Due to Increasing Hygiene Concerns
Facial tissue, also known as paper handkerchiefs, refers to soft, absorbent, disposable papers that are used for wiping and cleaning noses, faces, eyes or absorbing saliva. Facial tissues are designed to be ultra-soft, strong and absorbent for gentler use. They are more hygienic and convenient compared to cloth handkerchiefs. Moreover, facial tissues help prevent the spread of germs as they are used once and discarded. Rising awareness about healthcare and hygiene along with busy lifestyles that promote convenience have been fueling the sales of facial tissues.
The facial tissue market size is expected to reach US$ 21.96 Billion by 2030, from US$ $14.39 Billion in 2023, at a CAGR of 7.3% during the forecast period.
Key Takeaways
Key players operating in the facial tissue market are Kimberly-Clark, Procter and Gamble, Hengan, Vinda, CandS, WEPA, Asia Pulp and Paper, Metsa Tissue, CMPC Tissue, KP Tissue, Cascades, SCA, Sofidel, Clearwater Paper, Georgia Pacific, First Quality, Empresas CMPC, APP, Kruger Products, Unicharm. Kimberly-Clark is the global leader with a strong focus on innovation. Procter and Gamble holds the second largest market share with trusted brands like Puffs and Bounty.
The rising awareness about hygiene and health issues worldwide presents significant growth opportunities for Facial Tissue Market Demand manufacturers. Moreover, the increasing women workforce participation rates have boosted demand for hygienic and convenient tissue products. Facial tissue producers are expanding their global footprint by investing in emerging markets of Asia Pacific, Middle East, and Latin America to tap into new growth avenues.
Market Drivers:
1. Growing focus on health and hygiene amidCOVID-19 pandemic: The COVID-19 crisis has increased focus on personal hygiene and prevention of spread of diseases through tissues and wipes. This is bolstering the sales of facial tissues.
Market Restrains:
1. Raw material price volatility: Facial tissues are made up of virgin pulp or recycled fibers whose prices depend on energy and oil prices. Fluctuating raw material costs pose serious challenge for manufacturers’ margins.
Segment Analysis
The facial tissue market is dominating by box facial tissues segment owing to more convenience and affordability compared to pocket packs segment. Box facial tissues are usually sold as family multipacks and are suitable for regular household usage. These tissues come vacuum-sealed and do not require pressing or folding before use, making them a popular option. With rising prevalence of allergies and health issues, the usage of facial tissues in daily life is increasing substantially. This drives the demand for box tissue segment of the facial tissue market.
Global Analysis
Regionally, North America represents the largest as well as the fastest growing market for Facial Tissue Market Regional Analysis. Rising awareness about health hygiene and availability of innovative tissue products drive the North American market. Changing lifestyles along with high disposable incomes result in increased usage of facial tissues in the region. Europe holds the second position in terms of both value and volume in the global facial tissue market. High usage of personal hygiene products in countries like Germany, UK, France etc. have ensured European dominance.
Asia Pacific is identified as the fastest growing market with China and Japan being the major contributors. Population growth and increasing health concerns are stimulating market expansion in Asia Pacific region.
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