You can sell more tickets for your next classic concert by using your choir members. However, this will not work if nobody knows about your choir concert in the first place. Understanding how people will know your concert is an essential point. Then, you have to know how to persuade them to attend the choir concert. Family and friends will come through for the first few concerts you organize, but over time, you will need to reach out to a broader audience. Here are a few things that you shouldn’t do when marketing your concert.

Don’t miss the monthly deadlines

It is good to remember that monthly publications need to be provided with information at least one month before the publication. It is also important to remember that most monthly publications publish one month prior. For example, May’s issues will come out in April, so it is essential to send stuff in March for May concert.

Don’t waste time on low traffic outlets

Publicity outlets are unique. Understand the outlets that have the most traffic and concentrate on them. Also, make sure that the traffic comprises mostly of your target audience.

Don’t ignore your current audience

When people come to your concert, don’t just assume that they learned about your concert at a particular outlet. Try to get their feedback and understand where they found information about your concert. Try to prioritize your frequent classic choir concert attendees for advance publicity. You can always make it easy for your existing supporters to spread out the word about your concert.

Don’t forget the importance of word of mouth

It is easy for a friend to convince a friend to attend a concert. It is even easier for a family member to convince a family member to attend your concert. You need to excite people who attend your concerts and make them likely to spread out the word about your concert. You can add some prize for people who come with their friends to your next event. This kind of marketing is very cheap.

Don’t only focus on the same target group

If you want your business to grow, you should think of ways to widen your audience base. Approaching the obvious sets of people won’t do you any good. You can find suitable ways to describe your repertoire. You can surprise people by getting your choir to do something they didn’t expect.

Don’t abandon what works

Taking notes after every concert will work wonders for you. Make sure you have different methods in place to gather statistics about things that worked in the past and where most of your past audience members heard about your concert. You should try to figure out the time of the year that brought most punters and how the venues affect the attendance.

Don’t spend money without research

Some people think that they can get hundreds of people in their classic concert if they splash loads of posters and fliers all over. However, this is not always the best use of money. Trying and monitoring the results will tell you what works and what doesn’t.