Growth Strategies Adopted by Major Players in the Specialty Fertilizers Market


The specialty fertilizers market is estimated to account for a value of USD 36.1 billion in 2019 and is projected to grow at a CAGR of 6.4% from 2019, to reach a value of USD 52.4 billion by 2025. The increase in demand for enhanced high-efficiency fertilizers, ease of use and application of specialty fertilizers, and adoption of precision farming and protected agriculture are some of the factors that are projected to drive the growth of the specialty fertilizers market.

Specialty Fertilizers Market

By type, the urea-ammonium nitrate segment is projected to dominate the specialty fertilizers market during the forecast period.

UAN is considered to be an excellent irrigation fertilizer for cereal production and irrigated plant cultivation. It is basically used before plowing the field, which helps in enhancing its degradation. Solutions of urea ammonium nitrate (UAN) are widely used as a source of nitrogen for plant nutrition. In combination with plant protective agents, it is mixed in the irrigation water for irrigated plant cultivation. Fluid fertilizers are blended together to meet the specific needs of a crop. Its advantage is that it contains both fast (nitrate-nitrogen) and slow (ammonium nitrogen and amide nitrogen) components, just as ammonium nitrate and urea.

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By application method, the fertigation segment is projected to be the fastest-growing segment in the specialty fertilizers market during the forecast period.

Fertigation is an agricultural technique, which includes water and fertilizer application through irrigation. This process provides an opportunity to maximize the yield and minimize environmental pollution. Moreover, through fertigation, a farmer can uniformly apply nutrients throughout the field, whenever required. This market is projected to grow due to the adoption of efficient irrigation systems globally.  The advantage of fertigation is that it requires less labor, time, energy, and water. This mode of application is gaining importance due to its reliability and efficacy. However, to get the desired results using this method, proper knowledge of the system and efficient management are required. Fertigation is used in fields of row crops, horticultural crops, fruit crops, vegetable crops, and ornamental & flowering crops. There has been a shift in farming practices toward holistic approaches that include both fertilizer and water application techniques, which is a key factor that is projected to drive the growth of this market in the next six years, particularly in North America and Europe.

South America is projected to grow at the highest CAGR during the forecast period.

The market for specialty fertilizers in the South America region is projected to grow at the highest CAGR from 2019 to 2025. According to FAOSTAT, Brazil is the largest producer of agricultural products due to the availability of abundant land and rural labor force, followed by Argentina. The growth in South America is majorly attributed to the increase in the adoption of agrochemicals and advancements in farming techniques in Brazil and Argentina with distribution channels established by global agrochemical players. Due to these factors, the market in the South America region is projected to record the highest growth from 2019 to 2025.

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This report includes a study on the marketing and development strategies, along with a study on the product portfolios of the leading companies operating in the liquid fertilizers market. It includes the profiles of leading companies, such as Nutrien, Ltd.(Canada), Yara International ASA (Norway), Israel Chemical Ltd. (Israel), K+S Aktiengesellschaft (Germany), Sociedad Química Y Minera De Chile (SQM) (Chile), The Mosaic Company (US), EuroChem Group (Switzerland), CF Industries Holdings, Inc. (US), OCP Group (Morocco), OCI Nitrogen (Netherlands), Wilbur-Ellis (US), Kugler (US), Haifa Group (Israel), COMPO Expert GmbH (Germany), AgroLiquid (US), Plant Food Company, Inc. (US), Coromandel International Ltd (India), and Deepak Fertilizers & Petrochemicals Corporation Ltd. (India), Nufarm (Australia), and Brandt (US).