5 Proven Ways to Make Your Renewable Energy Business Thrive
Case studies tell a good story while highlighting X Trend Premium Reviewthe benefits of a product or service. A good case study is a success story that shows real people solving real problems. Business and government customers increasingly expect the availability of case studies.
Case studies can be used everywhere: on a dedicated page of your website, as brief revolving "teasers" on your site's home page, in direct response marketing, as article content for a trade magazine or customer newsletter, in advertising, to drop brief "proof points" to prospects via voicemail, email, or mail, in venture capital proposals, to educate your sales reps, or to up-sell to existing customers.
Content marketing is an umbrella term for information that - often indirectly - promotes your business or brand, and products and services. Content marketing isn't salesy, and it isn't advertising - it's "marketing by attraction." Content such as blog posts, articles, e-books, newsletters, and reports - as well as the case studies, video, and white papers described on this sheet - may be distributed both online and offline.
