The SEO practices can be broadly classified into two categories – White hat SEO and Black hat SEO.White hat SEO as the name refers, it is the most legitimate practices to get higher rankings
Search Engine Optimization or SEO is a technique in digital marketing that allows increasing the website traffic quality through organic search engine results.
Are you a fresher and preparing marketing interview questions and answers for freshers, then start scratching from the basics. Digital marketing – the term can be easily categorized into two segments. Namely inbound marketing and ... Read more
Digital marketing is all about brand marketing tactics via the online channels. It includes various methods and techniques like SEO, SEM, Link building, Email marketing, PPC etc.
Ad ranks is nothing but the actual cost per click paid by opponents when other individuals click on their ads. The calculation of CPC goes like this, Price by you = Ad rank of the person
In order to analyze campaigns and to fulfil advertisers’ requirement, Google attribution was introduced by Google. It includes the latest machine learning that allows marketers to measure marketing campaign influence across
When you answer this question, they will get to know if you can make a big difference in the business. IODED helps you to answer the question. They don’t expect you to answer the question in detail, but you must
CPA bidding method is the best when you want to notify the amount of money willing to pay for a conversion. CPA will reach the customers who are likely to convert. The types of CPA bidding
Based on ad control, the number of keywords also changes. Usually 10-20% of keywords will be fine. But many new comers fill the ad groups with over 100 keywords but understand that it doesn’t
If you are fresher in PPC industry, try to know about SEM along with PPC because there you start with the basics. SEM is one of the fastest marketing channels that are growing and also cost-effective one. Thus an organization can build a good brand at
These kinds of questions are asked to know how much time you have spent to know more about the organization before coming for the interview. Always do your homework before going for the interview. Learn about company’s history,
You can expect the similar question in any of the industry you opt to go for the job. By asking this question interviewer wants to know why do you want to work in Pay Per Click and Advertising industry. Just make them clear about the
Ans. Most people today go for digital marketing as it comes with numerous benefits. SEO, web development, and hosting are some of the most useful platforms for online marketing.
The SEO practices can be broadly classified into two categories – White hat SEO and Black hat SEO .White hat SEO as the name refers, it is the most legitimate practices to get
On page optimization directly handles with the structure and content of a site whereas off page optimization boosts the search engine ranking by fetching external links to point back to it.
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