You know what this is? – Salespeople and buyers sat together for hours and thought up the ideal planning. The employee proudly runs into production and beckons with the order he has won.

Only to hear from the Master: „Well, we ... Read more

Customers are no longer satisfied with standards. On the contrary, they expect individualized products that reflect their own wishes or meet their specific needs. Product attributes such as colour, size, shape, equipment or technical details can already be selected online and customers can thus ... Read more

For certain highly individualized products, distribution via the network has been difficult up to now and sales via this distribution channel have been low. Three-dimensional product configurators with realistic animation provide a ... Read more

We are very often confronted with this question in our professional practice. Basically, it is a rather simple step that cause relatively few problems in practice.

What are the technical options for embedding the  ... Read more

In our two part article about product configurators we dedicate ourselves to the sale of customizable products in online shops. In part one we clarify what advantages a product configurator can offer and what has to be considered when ... Read more