I’m Regina and I founded Reina Rebelde - the first makeup line for Latinas, by a Latina. Growing up in Mexico, I learned beauty rituals from the women in my life and telenovelas. I’m OBSESSED with makeup. BECAUSE, it: bonds me with other Latinas through our unique beauty rituals and -empowered me to find my own voice as an immigrant woman. No brand has ever respected or cared to understand my intense and unique relationship with makeup. — In the US today, there are 27 million Latinas, of all ages, who feel just like me. We will grow by 50% in the next decade; Spend 40% more on beauty products than our counterparts; and Are the largest source of growth in this $80 billion /year category. AND YET…. No brand spoke to us…authentically. Reina Rebelde is that brand.