We all know about the famous TV Program ( الستات مايعرفوش يكدبو )
This was the start for the program host Mofida Shiha to recognize the need for supporting the female talents that she host a segment of them during her program which is working for the sake of them and covering all there interests.
Mofida takes her recognition a step forward to be a Social initiative to empower young Egyptian female designers and innovators through providing the appropriate environment that introduce them to the market by promoting the community knowledge of fashion and style.