ConnectThe Double A Brand
Sustainable Production, Superior Quality, Smart Marketing
Double A (1991) Public Company Limited, a fully integrated pulp and paper mill, was incorporated in 1991. Located in Thailand's central plains in the province of Prachinburi, the mill began operating in 1995 and has an annual capacity of 600,000 tons of pulp and 600,000 tons of paper.
Strategically situated 140km from Bangkok and 130km from Laem Chabang Seaport, the Double A mill is close to both a sustainable source of wood and a huge rainwater reservoir with a capacity of 36 million cubic meters to sustain its manufacture of pulp and paper.
The company's broad portfolio of products extends from superior quality short fiber large paper sheets to innovative stationery products and premium copy papers –all made of sustainable fiber from Double A's Paper Tree, which is grown along the rice paddy ridges of more than 1.5 million farmers across Thailand through a uniquely Asian solution to the sustainable sourcing of fiber that we call PFFT – "Paper from Farmed Trees".
The Double A Brand Premium Quality Copy Paper
Double A brand premium copy paper, introduced in 2000, was the first consumer branded copy paper and has been the leading brand in Thailand for 10 consecutive years thanks to its quality and a consistent, innovative marketing communications program.
Part of this program involved the development of "No Jam….No Stress" copying into a unique selling proposition that was communicated through both mass media and in-store campaigns, creating brand awareness for Double A and moving the product out of the commodity category and into the branded consumer category.
In the process, Double A has fostered enduring relationships with consumers based on trust, quality, ease of use, availability, and the company‟s sustainable environmental practices and contributions to the communities we serve, all of which add up to total consumer value rather than the customary price concerns.
Company Details
http://www.doubleapaper.com/eg
