Social Media Analytics Market will reach value of USD 5.40 billion by 2020
JSB Market Research announced latest market research report Titled “Social Media Analytics Market by Type, Applications (Customer Segmentation & Targeting, Multichannel Campaign Management, Competitor Benchmarking, Customer Behavioral Analysis, & Marketing Measurement), Vertical, Region - Global Forecast to 2020”, the global market to grow from USD 1.60 billion in 2015 to USD 5.40 billion by 2020, at a Compound Annual Growth Rate of 27.6%. The social media analytics market is growing rapidly because of the transition from traditional Business Intelligence (BI) techniques to advanced analytics techniques and the massive surge in the number of social media users.
“North America is expected to hold the largest market share”
The North American region is expected to continue being the largest revenue generating region for Social Media Analytics Market vendors for the next five years, followed by Europe. This is mainly because of the presence of various developed economies such as Canada and the U.S. and because of the high focus on innovations through research and development and technology. The high penetration of social media analytics in multiple verticals such as manufacturing, healthcare, transportation, and logistics is driving the growth of this market in the region.
The study validates the market size of segments and subsegments through secondary research and in-depth primary interviews. Various industry leaders in Tier 1, Tier 2, and Tier 3 companies were contacted for primary interviews. The in-depth interviews were conducted with CEOs, marketing directors, other innovation and technology directors, and executives from various key organizations operating in the social media analytics marketplace.
By Company type – Tier 1- 30%, Tier 2- 40%, Tier 3- 30%
By Designation – C-Level – 72%, Director Level- 14%. Others- 14%
By Region – North America- 57%, Europe-14%, Asia-Pacific- 29%
The report includes the study of key players offering social media analytics solutions and services: Oracle Corporation (U.S.), SAS Institute (U.S.), IBM Corporation (U.S.), SAP SE (Germany), Tableau Software (U.S.), GoodData (U.S.), NetBase Solutions (U.S.), Salesforce.com (U.S.), Adobe Systems (U.S.), and Hootsuite Media (U.S.). Furthermore, the report also includes in-depth competitive analysis of the key players in the social media analytics market, with their company profiles, SWOT analysis, recent developments, and key market strategies.
The report will help the market leaders or new entrants in this market in the following ways:
1. This report segments the market into various sub segments, covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the sub segments. The market numbers are further split across different end users and regions.
2. This report will help in the better understanding of the competitors and gain more insights to better one’s position in the market. There is a separate section on competitive landscape, which includes competitor ecosystem, mergers and acquisitions, integrations and expansions, and collaborations of various market vendors. Besides, there are company profiles of ten players in this market. In this section, market internals are provided that can put one ahead of the competitors.
3. The report also helps in understanding the overall growth of the market. It provides information on key market drivers, restraints, challenges, and opportunities.
View full Report @ http://www.jsbmarketresearch.com/telecommunications/r-global-social-media-analytics-market-by-components-122899
Table of Contents
1 Introduction 15
1.1 Objectives Of The Study 15
1.2 Market Definition 15
1.3 Market Scope 16
1.3.1 Markets Covered 16
1.3.2 Years Considered In The Report 17
1.4 Currency 17
1.5 Limitations 17
1.6 Stakeholders 17
2 Research Methodology 18
2.1 Research Data 18
2.1.1 Secondary Data 19
2.1.1.1 Key Data From Secondary Sources 19
2.1.2 Primary Data 19
2.1.2.1 Key Data From Primary Sources 20
2.1.2.2 Key Industry Insights 21
2.1.2.3 Breakdown Of Primary Interviews 21
2.2 Market Size Estimation 22
2.2.1 Bottom-Up Approach 22
2.2.2 Top-Down Approach 23
2.3 Market Breakdown And Data Triangulation 23
2.4 Research Assumptions 25
… Continued
Browse TOC @ http://www.jsbmarketresearch.com/telecommunications/r-global-social-media-analytics-market-by-components-122899
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