This research study added to the broad database of Market Research Hub (MRH) focusing on the Country Profile: Meat in Turkey delivers an in-depth outlook to present information about executive summary and key performance indicators. Furthermore, readers can gather knowledge about the economic status, demographics and competitive landscape which is prevailing in the concerned industry during the review period, 2017-2022. Overall, the purpose of this assessment is to present a clear picture highlighting the transformations expected to occur in the Meat in Turkey driven by major trends and opportunities. 

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Country Profile: Meat in Turkey

Summary

The Turkish meat sector is led by the chilled raw packaged meat - processed category in value terms in 2018, while cooked meats - counter is forecast to register the fastest growth in both value and volume terms during 2018-2023. Hypermarket & supermarkets accounted for the leading share in the distribution of meat products in the country. Flexible packaging is the most commonly used pack material, followed by rigid plastics and rigid metal packaging. Pinar, Namet, and Aytac are the leading brands in the Turkish meat sector.

The report Country Profile: Meat in Turkey provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

Key Highlights

- The per capita consumption of meat was lower in Turkey compared to both the global and regional level in 2018
- Per capita consumption of fresh meat (counter) is the highest compared to other meat categories in Turkey
- Hypermarkets & supermarkets is the leading distribution channel in the Turkish meat sector
- Pinar is the leading brand in both value and volume terms in the Turkish meat sector

Scope

The Country Profile report on the meat sector in Turkey provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

- Sector data: Overall industry value and volume data with growth analysis for 2013-2023.

- Category coverage: Value and growth analysis for ambient meat, chilled raw packaged meat - processed, chilled raw packaged meat - whole cuts, cooked meats - counter, cooked meats - packaged, fresh meat (counter), and frozen meat with inputs on individual segment share within each category and the change in their market share forecast for 2018-2023.

- Distribution data: Percentage of sales within each sector through distribution channels such as cash & carries and warehouse clubs, convenience stores, food & drinks specialists, e-retailers, hypermarkets & supermarkets, and other general retailers.

- Leading players: Market share of brands and private labels in both value and volume terms in 2018.

- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, rigid plastics, rigid metal, paper & board and others; pack type data for: can, film, bottle, tray, tub, bag/sachet, stand up pouch and carton - folding.

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Table of Contents

Report scope
Executive summary
Turkey in the global and regional context
Turkey in the global and Eastern European meat sector
Turkey compared to other leading countries in the Eastern Europe
Per capita consumption and expenditure - Turkey compared to the Eastern Europe and global levels
Sector analysis - meat
Country snapshot - meat sector in Turkey
Value and volume analysis - meat sector in Turkey
Cross category comparison - value and growth rate
Change in category share by value
Cross category comparison - volume and growth rate
Change in category share by volume
Per capita consumption analysis by category
Category analysis: ambient meat
Category analysis: chilled raw packaged meat - processed
Segment analysis (in value terms): chilled raw packaged meat - processed
Segment analysis (in volume terms): chilled raw packaged meat - processed
Category analysis: chilled raw packaged meat - whole cuts
Segment analysis (in value terms): chilled raw packaged meat - whole cuts
Segment analysis (in volume terms): chilled raw packaged meat - whole cuts
Category analysis: cooked meats - counter
Category analysis: cooked meats - packaged
Segment analysis (in value terms): cooked meats - packaged
Segment analysis (in volume terms): cooked meats - packaged
Category analysis: fresh meat (counter)
Segment analysis (in value terms): fresh meat (counter)
Segment analysis (in volume terms): fresh meat (counter)
Category analysis: frozen meat
Segment analysis (in value terms): frozen meat
Segment analysis (in volume terms): frozen meat
Distribution analysis
Distribution channel share analysis: meat
Distribution channel share analysis by category
Competitive landscape
Brand share analysis by sector
Brand share analysis by category
Private label share analysis by category
Growth of private labels compared to branded products
Degree of consolidation/fragmentation by category
Health & wellness
Health & wellness trend analysis
Health & wellness market analysis by product attribute
Health & wellness market analysis by consumer benefit
Category comparison - with health & wellness claims and without health & wellness claims
Packaging analysis
Pack material
Pack type
Closure type
Primary outer type
Consumergraphics
Demographic analysis
Macroeconomic analysis
Economic summary, labor market trends, and demographic trends
GlobalData country risk index (GCRI)
Methodology
Definitions
Appendix

More Information………@@@

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