Digital Out-of-Home Market: Market Dynamics, Value Chain Analysis, Drivers and Opportunity Assessment 2018-2028

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Market Research Hub (MRH) has carefully analyzed this research study titled Digital Out-of-Home Market: Revenue to Grow at a CAGR of 11% During 2018-2028 Driven by Increase in Adoption of Interactive Digital Technologies: Global Industry Analysis 2013-2017 and Opportunity Assessment 2018-2028, which is available on its online portal. The aim of this assessment is to highlight the various projections expected to occur in the global market for Digital Out-of-Home. Readers can gain knowledge related to prime market facets such as market size, Y-o-Y growth and market dynamics, which are projected to change during the stated forecast period. According to research findings, the global Digital Out-of-Home is likely to advance at a steady CAGR of 11.0% during the period between 2018 and 2028.

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Report Synopsis

Future Market Insights (FMI) offers a 10-year forecast for the global digital-out-of-home market between 2018 and 2028. In terms of value, the market is expected to register a CAGR of 11.0% during the forecast period. This study demonstrates the digital-out-of-home market dynamics and trends globally across eight regions: North America, Latin America, Western Europe, Eastern Europe, SEA & others in Asia Pacific, Japan, China and MEA, which influence the current nature and future status of the digital-out-of-home market over the forecast period.

Report Description

The digital-out-of-home research report provides a detailed analysis of the digital-out-of-home market and offers insights on the various factors driving the popularity of digital-out-of-home and its features. The digital-out-of-home report includes an extensive analysis of key industry drivers, restraints, market trends and market structure. The digital-out-of-home market study provides a comprehensive assessment of stakeholder strategies and imperatives for succeeding in the business. The digital-out-of-home report segregates the market based on the platform and industries across different regions globally.

The digital-out-of-home market is anticipated to witness moderate revenue growth during the forecast period owing to an increase in the adoption of interactive technologies such as audience analytics, face tracking, recognition software and increased penetration of smartphones.

The digital-out-of-home report starts with an overview of the digital-out-of-home market in terms of value. In addition, this section includes an analysis of key trends, drivers and restraints from the supply, demand and economy side, which are influencing the digital-out-of-home market. The global digital-out-of-home market is segmented on the basis of platform, industry and region.

On the basis of platform, the digital-out-of-home market is segmented into Digital Billboards (DBB) & Signages and Digital Place-Based Networks (DPN). On the basis of industry, the digital-out-of-home market is segmented into retail, corporate & government, healthcare, hospitality, transportation, entertainment, BFSI, education and others.

A detailed analysis has been provided for every segment of the digital-out-of-home market in terms of market size analysis for the digital-out-of-home market across the different regions. This section provides a detailed analysis that covers the key trends in the global digital-out-of-home market.

The next section in the digital-out-of-home market highlights a detailed analysis of the digital-out-of-home market across various countries in the region. It provides a market outlook for 20182028 and sets the forecast within the context of the digital-out-of-home market, which includes latest technological developments as well as offerings in the market. This study discusses the key trends within countries contributing to growth of the market as well as analyses degree at which drivers are influencing this market in each region. Key regions and countries assessed in this report include North America (U.S., Canada), Latin America (Brazil, Mexico & Rest of Latin America), Western Europe (Germany , France, UK, Italy, Spain, Benelux & Rest of Western Europe), Eastern Europe (Russia, Poland & Rest of Eastern Europe), SEA and others in Asia Pacific (India, Australia & New Zealand, ASEAN & Rest of SEA), Japan, China and MEA (GCC Countries, Turkey, South Africa, North Africa & Rest of MEA). This report evaluates the present scenario and the growth prospects of the digital-out-of-home market across various regions globally for the period 2018 2028. We have considered 2017 as the base year and provided data for the remaining 12 months.

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Table of Content

 

  1. Executive Summary
    1.1. Market Overview
    1.2. Market Analysis
    1.3. Recommendations
    1.4. Wheel of Fortune
  2. Market Introduction
    2.1. Market Definition
    2.1.1. DOOH Formats
    2.2. Market Taxonomy
    2.3. Market Snapshot
  3. Market Background
    3.1. Macro-Economic Factors
    3.2. Forecast Factors Relevance & Impact
    3.3. Value Chain Analysis
    3.4. Market Dynamics
    3.4.1. Drivers
    3.4.2. Restraints
    3.5. Opportunity Analysis
  4. Market Forecast
    4.1. Market Size and Y-o-Y Growth
    4.2. Absolute $ Opportunity
  5. Global Digital-Out-of-Home Market Analysis By Platform
    5.1. Introduction
    5.1.1. Market Value Share Analysis By Platform
    5.1.2. Y-o-Y Growth Analysis By Platform
    5.2. Historical Market Size (US$ Mn) Analysis 2013-2017 By Platform
    5.3. Current Market Size (US$ Mn) and Forecast 2018-2028 By Platform
    5.3.1. Digital Billboard & Signage (DBB)
    5.3.2. Digital Place-based Networks (DPN)
    5.4. Market Attractiveness Analysis By Platform

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