This research study added to the broad database of Market Research Hub (MRH) focusing on the Country Profile: Cosmetics & Toiletries in Brazil delivers an in-depth outlook to present information about executive summary and key performance indicators. Furthermore, readers can gather knowledge about the economic status, demographics and competitive landscape which is prevailing in the concerned industry during the review period. Overall, the purpose of this assessment is to present a clear picture highlighting the transformations expected to occur in the Cosmetics & Toiletries in Brazil driven by major trends and opportunities. 

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Country Profile: Cosmetics & Toiletries in Brazil

Summary

The Brazilian cosmetics & toiletries industry is led by the haircare sector, while oral hygiene is forecast to register the fastest growth in value terms during 2018-2023. Hypermarkets & supermarkets is the leading channel for distribution of cosmetics & toiletries products in the country. Flexible packaging is the most commonly used pack material, followed by rigid plastics and paper & board. Unilever, Natura Cosmeticos S A and Procter & Gamble are the leading players in the Brazilian cosmetics & toiletries industry.

GlobalDatas Country Profile report on the cosmetics & toiletries industry in Brazil provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

- Industry data: Overall industry value and volume data with growth analysis for 2013-2023.
- Sector coverage: Value and growth analysis for feminine hygiene, fragrances, haircare, make-up, male toiletries, oral hygiene, personal hygiene, skincare and suncare with inputs on individual segment share within each sector and the change in their market share forecast for 2018-2023.

- Distribution data: Percentage of sales within each sector through distribution channels such as hypermarkets & supermarkets, health & beauty stores, department stores, convenience stores, drugstores & pharmacies, cash & carries and warehouse clubs, dollar stores, variety store & general merchandise retailers, vending machines, e-retailers, chemists/pharmacies, parapharmacies/drugstores, direct sellers, and other general retailers.

- Leading players: Market share of brands and private labels in value terms in 2018.

- Packaging data: consumption breakdown for package materials and pack types in each sector in terms of percentage share of number of units sold. Pack material data for flexible packaging, rigid plastics, rigid metal, glass and others; pack type data for: Bottle, tube, aerosol, tub, bag/sachet, and jar.

Scope

- The per capita consumption of cosmetics & toiletries is higher in Brazil compared to both the global and regional levels in 2018
- The oral hygiene sector is expected to gain the maximum share, in value terms, during 2018-2023
- Hypermarkets & supermarkets is the leading distribution channel in the Brazilian cosmetics & toiletries industry
- Gillette - Prestobarba and Nivea are the leading brands in the Brazilian cosmetics & toiletries industry
- Private label penetration is highest in the oral hygiene sector
- Flexible packaging is the most commonly used pack material in the Brazilian cosmetics & toiletries industry
- Consumption of Cosmetics & Toiletries is high among women compared to men in Brazil.

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Table of Contents

Report scope
Executive summary
Brazil in the global and regional context
Brazil in the global and Latin American cosmetics & toiletries industry
Brazil compared to other leading countries in Latin America
Per capita consumption and expenditure - Brazil compared to Latin America and global level
Industry analysis - cosmetics & toiletries
Country snapshot - cosmetics & toiletries industry in Brazil
Value and volume analysis - cosmetics & toiletries industry in Brazil
Cross sector comparison - value and growth rate
Change in sector share by value
Cross sector comparison - volume and growth rate
Change in sector share by volume
Per capita consumption analysis by sector
Sector analysis: feminine hygiene
Category analysis (in value terms): feminine hygiene
Category analysis (in volume terms): feminine hygiene
Sector analysis: fragrances
Category analysis (in value terms): fragrances
Category analysis (in volume terms): fragrances
Sector analysis: haircare
Category analysis (in value terms): haircare
Category analysis (in volume terms): haircare
Sector analysis: make-up
Category analysis (in value terms): make-up
Category analysis (in volume terms): make-up
Sector analysis: male toiletries
Category analysis (in value terms): male toiletries
Category analysis (in volume terms): male toiletries
Sector analysis: oral hygiene
Category analysis (in value terms): oral hygiene
Category analysis (in volume terms): oral hygiene
Sector analysis: personal hygiene
Category analysis (in value terms): personal hygiene
Category analysis (in volume terms): personal hygiene
Sector analysis: skincare
Category analysis (in value terms): skincare
Category analysis (in volume terms): skincare
Sector analysis: suncare
Category analysis (in value terms): suncare
Category analysis (in volume terms): suncare
Distribution analysis
Distribution channel share analysis: cosmetics & toiletries
Distribution channel share analysis by sector
Competitive landscape
Brand share analysis by industry
Brand share analysis by sector
Private label share analysis by sector
Growth of private label compared to branded products
Degree of consolidation/fragmentation by sector
Packaging analysis
Pack material
Pack type
Closure type
Primary outer type
Consumergraphics
The Brazilian cosmetics & toiletries industry - demographic analysis
Macroeconomic analysis
Economic summary, labor market trends and demographic trends
Globaldata country risk index (GCRI)
Methodology
Definitions
Appendix

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