The global bodybuilding supplements market is witnessing tremendous growth owing to increased health consciousness and focus on fitness and strength training among consumers across the world. Bodybuilding supplements such as proteins, amino acids, creatine, BCAAs and other nutritional supplements are being consumed widely to gain muscles and improve physical performance. Bodybuilding supplements provide additional nutrition to the body to support muscle gain, enhance energy and enable recovery after intense workout sessions.

The global bodybuilding supplements market is estimated to be valued at US$ 22.31 billion in 2024 and is expected to exhibit a CAGR of 8.0% over the forecast period of 2024 t0 2031.

Key Takeaways

Key players operating in the global bodybuilding supplements market are Glanbia plc, Abbott, GSK, Amway, Nestlé S.A., MusclePharm., BA Sports Nutrition, CSN, AMCO Proteins, DYMATIZE ENTERPRISES, LLC., CytoSport Inc., Iovate Health Sciences International Inc, RSP Nutrition, GELITA AG, Hoogwegt., Mondelez International group., QuestNutrition & WorldPantry.com LLC., and The Bountiful Company. The rising health and fitness awareness among young population coupled with growing consumption of high protein diet and adoption of gym culture in developing nations are fueling the demand for Global Bodybuilding Supplements Market Size. Technological advancements in supplement formulas aimed at delivering maximum benefits with minimal dosage are augmenting the growth of bodybuilding supplements market.

Market Trends

Growing popularity of vegan bodybuilding supplements: With rising vegan population worldwide due to health and ethical reasons, demand for plant-based vegan bodybuilding supplements without any animal-derived ingredients is on the rise. Manufacturers are developing innovative vegan supplement options using plant-based proteins.

Increasing availability of female-specific bodybuilding supplements: Earlier, bodybuilding supplements were majorly focused on male consumers. However, growing number of women participating in gym and strength training has led to rising demand for female-specific supplements. Supplement brands are offering supplement blends to address women's unique nutritional needs for muscle gain and fat loss.

Market Opportunities

E-commerce sales and personalized shopping experiences: Online shopping for bodybuilding supplements is gaining traction. Supplement companies can leverage e-commerce platforms to improve accessibility and offer personalized product recommendations and shopping experiences.

Growth in Asia-Pacific and Latin America regions: With improving incomes and lifestyle, focus on health and fitness is rising rapidly in developing Asian and Latin American countries. These regions present lucrative growth opportunities for bodybuilding supplements market.

Impact of COVID-19 on the Global Bodybuilding Supplements Market

The COVID-19 pandemic has significantly impacted the global bodybuilding supplements market. With nationwide lockdowns imposed in various countries, gyms and fitness centers were ordered to close down temporarily. This led to a decline in physical activity levels and routines of bodybuilders and fitness enthusiasts. As people stayed indoors, demand for bodybuilding supplements reduced initially. However, with the growing focus on health and immunity during the pandemic, some supplements such as protein powders, pre-workout formulations, BCAAs witnessed increased demand as people exercised at home or opted for home workouts. Online sales of supplements also increased as people accessed fitness supplements through e-commerce platforms. Going forward, the market is expected to grow steadily as gyms reopen with proper safety measures in place and focus on fitness continues in the post-COVID period. Companies are also innovating their product offerings to cater to changing demands and the rise of at-home workouts.

In terms of geography, North America currently holds the largest share of the global bodybuilding supplements market in terms of value. Availability of a wide range of supplements, popularity of fitness culture and rising health consciousness are major factors driving demand in the region. Within North America, the United States accounts for the maximum sales. The Asia Pacific region is projected to be the fastest growing market for bodybuilding supplements globally during the forecast period. Population growth, increasing affluence, rising discretionary spending on wellness and fitness products are supporting the market expansion in Asia Pacific countries like China, India and Japan. With rapid economic development and growing health awareness, bodybuilding as a sport and supplements market is witnessing exponential growth in the Asia Pacific region.

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