The increasing sale of mascara is driven by its increasing demand across the beauty and fashion sectors. Mascara is used to enhance the beauty of eyes by making the lashes look more voluminous. Increasing fashion awareness and self-consciousness amongst the female population in developed regions has led to the innovation in fashion sector leading to the increased sale of various type of mascara globally. Increasing disposable income due to economic developments has influenced the positive growth rate of this market. The production of mascara is found to be high in Europe and is evaluated to increase at a positive growth rate in various countries of Asia-Pacific and North America.

Market Forecast:

Globally, the Mascara Market statistics as a key product in eye cosmetics is estimated to escalate at a higher growth rate which is coupled with increasing fashion awareness in the contemporary population The high demand for trending beauty products are supporting the sale of mascara in the market. Developing economy of various regions is fueling up the market demand for mascara on a global level.

All these factors contribute to the calculated CAGR of 5.70% of mascara market during the period of 2017-2023.

Downstream Analysis:

Voluminizing mascara is found to hold a lion’s share in the mascara market whereas the demand for lengthening mascara is growing at a significant rate due to high consumers’ preference towards application of mascara to increase the overall volume of the eye lashes. With the increase in demand for long lasting cosmetic products, the share of water resistant mascara is anticipated to increase during the forecast period.

Supporting the chemical-free property of mascara and cosmetic products, formaldehyde-free mascara is evaluated to hold a major share in this market. In addition, sale of mascara through specialty-stores is found to hold a significant share amongst the various other distribution channels.

Competitive Analysis:

The major key players in Mascara market are

• L'Oréal Group (France)
• Procter & Gamble (U.S.)
• LVMH (France)
• The Estée Lauder Companies Inc. (U.S.)
• Amway (U.S.)
• Shiseido Co., Ltd. (Japan)
• Natura Cosméticos S.A. (Brazil)

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Mascara manufacturers across various regions follow the strategy of improving their existing product line by adding innovations to their products to expand their business. Due to this, mascara products with various unique colors and shades are gaining popularity globally. This is one of the major factors due to which the demand of mascara as a potential eye cosmetic product is experiencing a surge. In the Europe, France is amongst the dominating countries holding a major share in mascara market exporting the product in various other countries which include U.S., China, Singapore, U.K., Germany and others.

Regional Analysis:

The Global Mascara Market is segmented into North America, Europe, Asia Pacific, and rest of the world (ROW). Europe holds a major market share followed by North America. The high demands for mascara from the developed countries of these regions is contributing to the positive growth of mascara market. Economic development and changing fashion trends is also driving the mascara market. China, Hong Kong, U.K., Singapore, and Germany are the major importers of mascara.