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Exploring the Whiskey Category in Lebanon
By TNS (2012). In Lebanon, Johnnie Walker TM has become too common due its popularity and easy availability, as Lebanese consumers demand for more luxury and status. Read More | View Original Article
By Mindshare (2012). Google are rolling out a change to the way their algorithm reacts to Exact and Phrase match types in organic search. Read More | View Original Article
Google Locations Become Advance
By Mindshare (2012). Google Locations is a new feature which brings a new dimension to the way you target campaigns within Adwords. Read More | View Original Article
By Mindshare (2012). New features of Google+ to create a 'simpler more beautiful Google'. Read More | View Original Article
By Mindshare (2012). Sequential messaging creates an opportunity to target high quality leads and transform initial user engagement into a transaction. Read More | View Original Article
By OgilvyEntertainment (2012). Advertising has never been more fun. The entertainment industry is booming, and brands are getting in on the action, investing an increasing share of marketing dollars into branded entertainment ("BE") programs. Read More | View Original Article
By Mindshare (2012). Although hashtags are still mostly associated with Twitter, their use has become a lot more widespread, especially with natural hashtag integration in such sites and mobile apps as Tumblr, Instagram and Pinterest. Read More | View Original Article
By The Futures Company (2012). How consumers' attitudes to wellness are changing Read More | View Original Article
How mobile raises the bar for brand communications
By TNS (2012). A place on a consumer's mobile phone is becoming a powerful opportunity for marketers to influence behaviour, build loyalty and drive purchase. Read More | View Original Article
The Seven Errors in the Game of Sustainability
By Y&R Brazil (2012). Walter Longo, head of strategy and innovation, pinpoints myths and mistakes in Man's attempts to overcome global warming. Read More | View Original Article
By The Futures Company (2012). This Futures Perspective asks what are the future sources of growth in a global economy weighed down by a squeezed middle class in the developed West. Read More | View Original Article
By The Futures Company (2012). Five possible scenarios for how the Eurozone crisis will pan out, examined by The Futures Company. Read More | View Original Article
Gamification. Using Technology to Motivate
By Digit (2012). Gain points for your brand by making consumer interactions more exciting through Gamification. Read More | View Original Article
By Penn Schoen Berland (2012). How foreign owned entities can acquire U.S.-based assets in harmony with domestic public opinion. Read More | View Original Article
