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                Mobile App Development Tips for Ecommerce Business

Having an app for your ecommerce business is no big deal, but building it in an effective and conversion-oriented manner is important. Ecommerce industries are merging with mobile app development and social media to enter the bandwagon.

 

The trend of online shopping is increasing in numbers. Top competitors like Amazon and eBay are becoming the leaders of the online retail market. Building an ecommerce mobile app won’t be enough until you make it shopping-friendly for the users. Making money through your mobile app will become easy when you plan everything like a professional stakeholder.

 

To help you achieve this objective for your online business, here are the top factors you should add in your ‘To-do’ list:

 

1. Secure & Easy Transactions

 

Suppose you are buying your favorite item from an online store through its mobile app. While checking out to make the payment, you will search for the most secure and reliable option. And if you won’t find it, you lose interest and drop the idea of buying that item from this app.

 

Likewise, if you don’t include all the relevant options for users for checkout then you might also lose some conversion opportunities. So, it is necessary to include every payment API with a secure network for transactions.

 

For easy transactions, most of the apps use the One-Time Password (OTP) feature. There are other alternatives as well, such as sharing a link through SMS or sending a verification email. Keeping the process simple, secure and user-friendly is the key objective.

 

2. Design Compatibilities for all devices

 

To make your ecommerce business app ROI-oriented, focus on its design compatibilities. It should amend with every screen size, layout, and OS. This factor completely depends on the UI/UX structure of the mobile app. A perfect appearance can bring more engagement from your target audiences, resulting in more downloads.

 

The smartphone industry is one of the booming markets. People have their own favorite brand, launching multiple versions and sequels every year. Your app should blend with every platform, screen size, and other possible configurations.

 

3. Interest-capturing Landing Pages.

 

According to certain stats, ecommerce businesses can get almost 5x conversions through an engaging, user-friendly and catchy landing pages. These pages are generally linked up with the company’s administration, contact or ‘About Us’.

 

To hit the target right, you can create greeting or offer pages along with some engaging content (images & videos), and do some copywriting on them. It is the right time to utilize the potential of landing pages for engaging maximum smartphone users.

 

By including appealing text, better CTA (call-to-action) options and other relevant links, you can get more conversion opportunities. Just stick to the ‘Quality’ factor, because content has the power to trigger the interest of the smartphone users.

 

4. Rich Content and Copywriting.

 

Copywriting is one of the best tricks to put your target audiences at first place. Using attractive one-liners on images or typography, you can enhance the quality of the content. Rich content is majorly used for landing page headings, titles, banners, product images, and videos as well.

 

Different combinations of texts and images using copywriting will help to take your ecommerce app on top of the competition. The utilization of content includes highly relevant information, concise descriptions, pinpoint titles, and visually appealing images.

What captures the interest of stakeholders towards Ecommerce?

 

From the last few years (let’s say 2010), we have seen a steep rise in the ecommerce industry. Now m-commerce and social commerce are merging with this domain, grabbing the attention of mobile app developers to contribute towards it.

 

Start-ups and small-medium corporates are utilizing these platforms to stabilize their brand in this tough competition. Launching an ecommerce mobile isn’t simple as you need to set key objectives for the desired end-product.

 

Retailing businesses, distributors and bug financers are coming to a single platform to do something large through ecommerce development. Mobile app development companies are gaining higher values for building shopping-friendly mobile apps.

 

The globally known site, Statista, concludes various statistics from recent research about the ecommerce industry.

• US$1797 billion is the overall revenue of ecommerce in 2019.

• 10.3% is the expected annual growth rate, resulting in a market volume of US$2,664,705m by 2023.

• User penetration is expected to reach 61.1% by 2023, as current rate is 52.3%.

• US$466.59 is recorded as current ARPU (Average Revenue per User). 

 

Wrapping it up...

 

From coding to the promotion of your ecommerce mobile app, there are many pointers included in this post. When brainstorm ideas to build and optimize your app, and to make it more ROI-friendly, you will achieve better outcomes. Ecommerce is a topic that has never get rid of the table. Even the large and reputed brands are facing a tough competition from several start-ups and SMBs.

 

Whether you are dealing with the tech-oriented products or multiple categories at the same time, you need to come up with a unique ideology to sell them through your app. Crafting the pages, uploading quality content, running ads, and creating hype for your brand - all these are post-workouts. But first, you need to push your mobile app developers hard for the desired result.