Why Nationwide Recruitment Services are the ‘Secret Sauce’ of Market Research

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For those who don’t work in market research, it isn’t uncommon to think that recruiting suitable participants is simply an administrative task. How hard could it be to develop a study discussion guide, find people who would be interested in getting paid for ... Read more

Submitted by Focus Insite on 2019-12-10 12:18.

Analyzing Focus Group and In-Depth Interview Results

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Focus group and in-depth interviews produce copious amounts of data. It isn’t uncommon to have hundreds of pages of transcripts following a qualitative market research study. While there are often numerous insights within the data, until it is analyzed and ... Read more

Submitted by Focus Insite on 2019-12-10 12:06.

3 Tips for Recruiting the Best Participants for your Market Research Study

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Recruiting is the beating heart of market research. It’s essential to properly recruit so you can gain the insights you need. It’s not just about asking the right questions, it’s about asking the right people. Regardless of which methodology is used when ... Read more

Submitted by Focus Insite on 2019-12-10 11:14.

5 Considerations for Selecting a Market Research Recruitment Firm

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It’s no secret that many market research companies outsource screening and recruitment for in-depth interviews and focus groups to market research recruiting firms. But not all nationwide recruitment agencies are created ... Read more

Submitted by Focus Insite on 2019-09-03 13:11.

Who Should Conduct Your Market Research?

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When it comes to market research, there are times you may want to do it yourself and times when you might want to outsource. In some cases, market insite research can take a lot of time away from you ... Read more

Submitted by Focus Insite on 2019-08-20 09:49.

Getting to ‘Why’ by Asking ‘What’ in Qualitative Market Research

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One of the reasons companies hire nationwide qualitative research firms is to better understand what drives consumer behavior. Knowing more intimately how a target audience acts and reacts and the ... Read more

Submitted by Focus Insite on 2019-06-25 13:36.

Focus Groups Basics

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Focus groups are small groups of people, usually recruited by a nationwide recruitment agency, that are brought together to have conversations around a specific brand, product, or service. Focus groups are moderated by a trained interviewer who is ... Read more

Submitted by Focus Insite on 2019-06-10 07:13.

In-Depth Interview Basics

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In our last blog, we discussed the basics of focus groups. In this blog we’ll focus on in-depth interviews, another research methodology commonly used by qualitative research consultants. Focus groups are small groups comprised of six to 12 study ... Read more

Submitted by Focus Insite on 2019-05-31 14:47.

Conducting Qualitative Market Research on Gen-Z Populations

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Many brands shifted their focus to millennial consumers when it became clear that this generation surpassed baby boomers in terms of numbers. Millennials are currently the biggest cohort in American history with an estimated 92 million of them likely to be ... Read more

Submitted by Focus Insite on 2019-04-30 14:28.

Determining Sample Sizes for Qualitative Market Research

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In a recent blog post we talked about four types of sampling methodologies frequently used in market insite research. In this post we’ll explore how sample sizes are determined and how to calculate for ... Read more

Submitted by Focus Insite on 2019-04-30 14:27.