Focus Insite

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Focus Insite provides qualitative research consultants and research firms to help them better understand consumers’ behavior and decision-making processes. Qualitative research doesn’t just help companies bring products to market, they also help companies with strategic planning, product testing, concept testing, and identifying where institutional gaps may exist within an organization.

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2725 Whittleby Court
Suite A2
West Chester, PA 19382
USA
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Why Nationwide Recruitment Services are the ‘Secret Sauce’ of Market Research

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For those who don’t work in market research, it isn’t uncommon to think that recruiting suitable participants is simply an administrative task. How hard could it be to develop a study discussion guide, find people who would be interested in getting paid for ... Read more

Submitted by Focus Insite on 2019-12-10 12:18.

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Analyzing Focus Group and In-Depth Interview Results

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Focus group and in-depth interviews produce copious amounts of data. It isn’t uncommon to have hundreds of pages of transcripts following a qualitative market research study. While there are often numerous insights within the data, until it is analyzed and ... Read more

Submitted by Focus Insite on 2019-12-10 12:06.

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3 Tips for Recruiting the Best Participants for your Market Research Study

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Recruiting is the beating heart of market research. It’s essential to properly recruit so you can gain the insights you need. It’s not just about asking the right questions, it’s about asking the right people. Regardless of which methodology is used when ... Read more

Submitted by Focus Insite on 2019-12-10 11:14.

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5 Considerations for Selecting a Market Research Recruitment Firm

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It’s no secret that many market research companies outsource screening and recruitment for in-depth interviews and focus groups to market research recruiting firms. But not all nationwide recruitment agencies are created ... Read more

Submitted by Focus Insite on 2019-09-03 13:11.

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Who Should Conduct Your Market Research?

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When it comes to market research, there are times you may want to do it yourself and times when you might want to outsource. In some cases, market insite research can take a lot of time away from you ... Read more

Submitted by Focus Insite on 2019-08-20 09:49.

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