Welcome to the Magic Robes’ enchanting universe!

Imagine a magic robe in which all children can play and be carefree? That is the idea behind Magic Robes.

This Danish brand which joins numerous popular Nordic brands is founded by Jelena Durovic, a proud owner of the best children’s clothing store in Copenhagen, Sejedrenge.dk - as voted by customers at Copenhagen International Fashion Fair in 2013 and 2014.

In our successful store as for our brand Magic Robes, the emphasis is on organic quality clothing and room for play. All our styles are made from GOTS certified organic cotton and they are hard-wearing and comfortable so that children can move easily and play freely.

Because we strive for comfort, the design is simplistic without unnecessary accessories. However, simplicity does not exclude fun. Our motto is, after all, room for play, and in our collections, we always make sure to include fun prints which stimulate children’s imagination and playfulness!

Our magical universe is one where children can be exactly who they want to be without us telling them what they can or cannot wear.  Therefore, all our styles are unisex and suitable for boys as well as girls - and can be mixed and matched as you please. There is no right or wrong: your imagination is the only limit!

Magic Robes is quality for everyone.