Care home marketing

Other

In many towns and cities, successful marketing for care homes has become increasing important as the market grows more competitive. Improving the marketing plan will help to improve effectiveness as well as improving return on investment.

Noted ... Read more

Submitted by CARD Group on 2019-06-01 14:27.

How customer research improves market segmentation

Consulting

Customer Research

Consumer research includes primary as well as secondary research. Research helps to ensure that a retailer is offering what their customers need and not simply what is assumed that customers need.

Market ... Read more

Submitted by CARD Group on 2018-06-30 12:31.

Could a lack of accurate customer insight mean that you could be targeting incorrectly?

Market-Research

In order to develop effective campaigns, marketers use variations of the AIDA marketing. Guiding likely customers through the stages of Awareness, generating Interest, then developing Desire through to Action underpins much of today’s advertising. AIDA ... Read more

Submitted by CARD Group on 2018-06-26 14:03.