Conversions are the utmost concern for any business. It will only happen if you are targeting the right people. Knowing your customers well can be helpful for generating leads and increasing the conversion rate.

In the world of B2B marketing, it becomes extremely important that you pitch ... Read more

Your product or service may be something to write home about. But it is the content you “write” about that product or service that will drive your sales target “home”.

Yes, content marketing is the new strategy ... Read more

A small town girl with quirky dreams, a father’s daughter to an independent decision maker, the younger member of Selokar family, today, is the backbone of Mr. Naresh & Mrs. Preeti Selokar. Neha Selokar never dreamt of fancy professions, rather she did whatever the girls normally do in ... Read more

Sales persons often lose much of valuable time in the process of working on the wrong leads. What they think to be prospects often turn out to be people who are not in the need of your products. Pushing these, otherwise non-prospects, churn out undesired results at the end. Though qualified ... Read more

Like every other industry, manufacturing industry too is going through a sea change. Like in many other industries, Automation, Big Data, Machine Learning etc. have made entry into the manufacturing processes and there is rising demand and supply of customised products and solutions at a faster ... Read more

Marketing makes or breaks a business, reason why big brands splurge on marketing on different platforms. However, just like every decision in business does not yield desired results, marketing too sometimes fail partly or out rightly. Big names or brands, can afford to forgo the wastage of time ... Read more

Who is a Manager? A person who knows how to manage things in an organization and guides people who work for him. Managing a group of people requires great skills and talent. No two individuals are the same, and the image of a single person handling all such different individuals is tough right? ... Read more

Gone are the days when a client would call you with his complaint, he would rather post a review on social media badmouthing your company. So, when your customers have moved on to the digital world, why should you be struggling with old ways of communication? In the past few decades – with the ... Read more

Sales persons often lose much of valuable time in the process of working on the wrong leads. What they think to be prospects often turn out to be people who are not in the need of your products. Pushing these, otherwise non-prospects, churn out undesired results at the end. Though qualified ... Read more