About Prima

Further to many years of experience and focus on the Saudi Arabian baking industry, we have identified a huge cap in the market that provided us with opportunity to concentrate on delivering a distinctive range of premium quality bakery products.

We are able to satisfy consumers’ demands by delivering a wide range of products developed from decades of expertise and the finest ingredients that are blended with care and pride to ensure each of our products is of outstanding quality.

PRIMA’s product range aims to meet the demands of changing consumers’ lifestyles and as such, is both traditional & modern. Our range includes ready to bake fermented frozen form, par baked frozen form, and freshly baked form and the most desired customized choices.

Each product is prepared from carefully selected high quality natural ingredients, complimented by the yield of experienced baker’s craftsmanship, while consistency is achieved through a modern equipped production facility and system.

PRIMA can provide a single window and cost effective solution for hospitality clients that delivers reliable well-balanced products. Our range of products are of a consistent high quality, they can be served as fresh, on demand and will provide an effective hospitality operation that is easy and economical to run.

PRIMA can offer retailers & caterers a complete bakery solution that is convenient, within budget and with added advantage of vendors’ daily operation.

VISION

To be a leading bakery brand in KSA and the surrounding territories, with an emphasis on high quality and convenient products the journey focuses on managing the business processes to de liver a transportable model for company and market expansion that will provide improve job security and quality of life for all and ultimately lead to stakeholders’ achievement in a deeper and broader vision.

MISSION

To satisfy the needs of corporate customers, commercial users by providing traditional as well as innovative bakery products that are deliver through our distribution channels, branded outlets & joint venture operations and expanded to overseas market with continued commitment of wholesome ingredients, authentic recipes, product consistency, taste, hygiene, and value for money.