Booth No: A30: Islam Commercial Enterprises (ICE) is the original high quality food import and distribution company operating in Saudi Arabia. Established in 1972 by Sheikh Suha Islam, ICE has remained true to his vision of supplying only the highest quality products to Saudi Arabia and the Gulf. We believe that quality is what the discerning consumer demands and we honor our commitment to upholding quality in the market.

ICE main office is located in Jeddah and operates three branch offices in Medina, Riyadh and Khobar serving all areas of the market, including catering, retail and the industrial sectors. It is a known fact that population growth and consumer tastes drive demand. Saudi Arabia's population has grown rapidly from almost 10 million people in 1980 to over 28 million in 2012, and its young population is demanding exceptional quality in all sectors of the market.

The hospitality industry has expanded in tandem and what was once a niche market providing high-end goods and products has entered the mainstream. Today hotels and restaurants believe in serving superior products to their discriminating customers, and so do we.

ICE has been there from the beginning. Our clients demand value-added products with superior flavor for the best price and we are perfectly placed to cater for their needs. As part of our commitment to our valued clients we sponsor regular international training sessions led by our suppliers for Saudi Arabia's chefs and frequent visits from our in-house Bakery Specialist Chef Yaman. For more information on this please browse ICE Training.

We take pride in assisting our clients every step of the way. We encourage visits from international culinary professionals, consult on the development of new products and help find solutions to our client's culinary dilemmas. ICE has exclusive and long-standing relationships with our international suppliers including, but not limited to, select Swiss chocolatiers, German bakeries, British dairy suppliers, Turkish and Italian cheese producers, Polish and French cake decorators and German beverage manufacturers.