Fresh … one of the major players in the home appliances field!

Fresh Electric Company for Home Appliances was founded in Egypt in 1987 with a dream of introducing MODERN and affordable quality products to enhance customers’ lives.

Covering an area of 310920 m² between manufacturing HUBS, WAREHOUSES and SERVICE CENTERS, Fresh currently runs 16 INDEPENDENT factories located in Egypt at 10th of Ramadan City industrial zone, Badr City.

Fresh extended ITS OPERATIONS IN 2015 in Ethiopia

Fresh currently produces over 980 varied models of products manufactured and assembled in its own facilities to exceed not only local, but global expectations.

More than 5,500 trained dedicated employees invest in both research and development to constantly ensure compliance with its well – earned CE Mark , SASO , G.mark , SONCAP & ISO 9001/2000  TO always guarantee that its products meet international quality & safety standards
FRESH OPERATES a 24/7 operating Call Center, TO sufficiently attend all customers’ inquiries & needs with the mindset of being “partners to depend on”.

Driven by 30 years of expertise in the market and a passion to always innovate, Fresh currently exports to over 52 countries serving more than 150 million customers in Europe, Africa, the Middle East and Asia while maintaining its position as a leader in the local market.