-MISSION Make our customers’ life more enjoyable by providing them with the widest range of finest products in the market and the most outstanding services possible with an affordable prices.

-VISION To maintain our leadership in local market and to make Egyptians take pride of the Egyptian industry by transcending local boundaries to expand globally through the continues development of our production capabilities and quality standards.

-VALUES Facilitation :”we want our products to make your life more enjoyable”.