Alcohols are the intoxicating beverage consisting of spirits, wine and beer. It is defined by the alcohol content and the major raw material used in it. For instance, spirits are mainly made by fermenting grains and sugar, whereas wine is made by fermenting fruits/berries. Indian alcohol market has been flourishing since 2001 and registered growth between 7-12% till 2011 when the growth finally declined due to heavy import taxes, state government taxes, excise duty and ... Read more

The India alcohol market consists of a wide range of products including beer, spirits, and wine. Beer dominates the Indian alcohol market with the increasing popularity of premium lager beers across metros and tier I & II cities. Premium lager beers offer high quality taste with low alcohol content appealing to young urban drinkers. Moreover, adoption of western drinking culture and rising social acceptability of public drinking is propelling the consumption of premium beers in bars, ... Read more