The global on-the-go breakfast packaging market is characterized by a high degree of fragmentation with a large number of small and medium-sized companies, which renders an intense competitive scenario. In order to survive the cut-throat competition, savvy players are engaged in broadening their product portfolio range for a single product to cater to the different requirements of consumers.

Some of the key growth drivers in the global on-the-go breakfast packaging market are increasing trend of consumption of convenience foods, rising trend of single households, increasing expenditure on prepared foods, and a large number of women in the workforce. Apart from this, rising health claims of manufacturers of on-the-go breakfast foods about additional health benefits, especially the organic variants is bolstering the demand for food packaging solutions.

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A report by Transparency Market Research says that the global on-the-go breakfast packaging market will likely rise at a CAGR of 5.1% for the forecast period between 2017 and 2025. Expanding at this rate, the revenue of this market is projected to become US$1.1 bn by 2025 from US$743 mn in 2016.