According to a new market report published by Transparency Market Research titled “Water Softening Systems Market– Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2018 - 2026,” the global water softening systems market is expected to reach a value of US$ 7,537.6 Mn by 2026. In terms of value, the market is estimated to expand at a CAGR of 5.2% during the forecast period from 2018 to 2026. In terms of volume, the market stood at around 2,447.3 Thousand Units in 2017.

The Asia Pacific water softening systems market is projected to have the highest growth due to rapidly developing industrial infrastructure, increasing awareness of advantages of using soft water in the residential and commercial sector, and increased government spending on water softening activities in developing nations such as India and China. The North America market witnessed highest growth due to increasing awareness of using soft water among the consumers as 85% of North American households live in hard water areas and also due to growing research and development activities leading to product innovations and technologically advanced products. Water softening systems are gaining popularity in North America and Europe because of its smart features such as Wi-Fi enabled water softening systems.

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Moreover, government initiatives in smart water treatment activities (as part of smart city projects) is anticipated to be a growth factor for the water softening systems market. However, one of the main challenges impacting the growth of the market is low penetration in rural areas which may prove to be a restraint in many developing countries in the short run. On the other hand, increasing demand for water softening systems in emerging economies and rising manufacturing activity across the globe are key opportunities for the growth of the water softening systems market.