With global growth for tourists only expected to increase there are endless opportunities for the growth of the tourism industry. Technology has played a major part in the tourism industry further giving rise to the e-tourism or electronic tourism. The design, implementation as well as application of IT with the e-commerce solutions has helped the travel & tourism industry to grow. There is an emergence of e-commerce sector in tourism known as e-tourism.

E-Tourism involves digitization of the whole processes including the value chain members involved with the tourism, travel, and hospitality industries. It is a way of establishing commercial relationships using the internet for offering tourism related products such as flights, hotel reservation, car rental and so on, enabling organizations to maximize the overall efficiency and effectiveness. For tourism businesses, internet offers immense help by making information and booking facilities available to a large numbers of tourists at a lower cost. Hospitality, aerospace and medical among others form the major application areas for the global e-tourism market.

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Major Market Driving Factors

The comfort factor associated with application and implementation of e-tourism market has been a major driver for this market. Electronic tourism allows customers to access all the relevant information from the desired and related websites. Additionally, this also helps in saving time along with reducing the need for physical exertion that has also been a major benefit for this market forming another major driver for this market.

With all these drivers that positively drives the market, there are presence of certain restraints that limits the market growth. One such important factor being the technological dependency of the customers that poses as a major restraint for this market. People not having access to a computer or internet cannot benefit from all its functions posing limitations for this market. 

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Geographically, it is North America followed by Europe that forms some of the major regions for this market. Technological advancement along with better access to information has been some major driver for this regions. Asia Pacific accounted for a major region along with accounting one of the fastest growth globally.

Some of the key players present in the global e-tourism market include Aban Offshore Ltd. (India), Crown Ltd. (The U.S.), Accor Group (France), Balkan Holidays Ltd. (The UK), Fred Harvey Company (The U.S.) and G Adventures (Canada) among others.