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Spotify's secret sauce of algorithmic playlists didn't happen by accident. But its rapid growth—and rabid fan reaction—kind of did.
It's been a little over a year since the streaming music service launched its Discovery Weekly feature, which has since become a must-listen fixture for customers around the world.
Just a few years ago, all things audio seemed destined for the dustbin of history.
Podcasts were clunky to find and follow (remember that it wasn't until 2012 that the iPhone even had a Podcasts app, which didn't become a built-in part of the iOS until 2015). The music industry seemed to be in a nosedive. Radio was sputtering. And audiobook lovers seemed to be few and far between.
But now? Things have changed in a big way.
Are branded podcasts the new branded blogs?
Ten years ago, marketers rushed to create blogs in hopes the emerging medium would offer new, more personal way to tell their stories, but marketers quickly figured out that building a loyal audience was hard—especially if your brand didn't have anything particularly interesting to say.